Improves Homes – And SLAs – With Ekata Insight



For over seventeen years, has provided their customers with the lighting, plumbing, flooring, and appliances they need to get the job done. As the second largest online home improvement retailer, they’ve become a trusted name among DIYers and professional contractors alike. To keep that trust,’s fraud prevention team works hard to make sure their customers get their orders quickly while shutting out bad actors by using Ekata Pro Insight.

From order fraud and chargebacks to verifying internal credit card applications that have gone through their third-party issuers, the fraud review team is kept busy reviewing approximately 1% of all the monthly transactions. Some things that are common red flags in other industries, such as goods being sent to an address not affiliated with the cardholder, are just part of the day’s work at, where contractors often purchase items to be shipped to a client’s address. Quickly verifying these trickier details means the fraud team can get orders shipped fast and keep their customers’ jobs on schedule.

  • Confidently verify information: Ekata helps the team be more confident in verifying that contractors are running valid businesses by offering multiple linkages between business emails, names, addresses, and IP.
  • Faster, more accurate search results: With Ekata, the fraud team can quickly get all the information they need — whether they’re verifying an order or handling a chargeback.
  • Grows with their needs: Because fraud trends are always changing, the team needs a solution that keeps up with the times and changes as their manual review requirements do.

Related content