Resource Library

Access our complete library of resources including white papers, videos, success stories and more. Learn how to maximize the power of identity data for your business.

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Success Story

Blispay Improves Fraud Model Performance

Whitepages Pro provides a suite of identity data APIs that can be used to significantly improve the performance of fraud models and fraud prevention systems. We also help data scientists with their machine learning models.

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Success Story

SharkNinja & Kount Success Story

See how Whitepages Pro and Kount partner to help SharkNinja drastically reduce fraud chargebacks with Identity Check.

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Data Sheet

Identity Check Data Sheet

Understand the meanings of Identity Check responses and data attributes

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Success Story

How Sunwing’s Fraud Team Soars Through Cross-Border Transactions

By using Whitepages Pro Insight for manual review, the largest tour operator in North America can confidently allow sales—no matter where they’re from.

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Success Story

Online Travel and Hospitality Businesses are Prime Targets for Fraudsters

Thanks to online travel booking services, planning a dream vacation or business trip is often easy, fast, and convenient- an internet connection and a credit card number are all that is needed to book everything required for a trip. However, providing online booking services comes with a higher risk of fraud.

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Success Story

Top Three Global Retailer Reduces Fraud by Focusing on Their Customers

By integrating Whitepages Pro Identity Check as part of their process, an international retailer is able to stay ahead of fraud trends and create an even better experience for members.

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Video

How To: Identity Check Deep Link Builder

Learn how to use and install the Whitepages Pro Deep Link Builder to complete Identity Check searches with a single click directly out of your platform.

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Success Story

How Abra Strengthen Their Fraud Detection Model

See how Abra, a bitcoin-based digital currency wallet app provider uses Whitepages Pro Identity Check API to strengthen their machine learning fraud detection model.

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Success Story

Moosejaw API Success Story

By upgrading from Whitepages Pro's web-based service to the automated Identity Check API, Moosejaw cut review time and labor even further to help more customers get more gear faster.

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Data Sheet

Real-Time Data for New Account Verification

Banks need to adapt their processes to meet the customer demands of speed and ease.

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Success Story

Online Lender Increases Efficiency

By implementing Whitepages Pro Reverse Phone API, a national online lender is eliminating time wasted on fraudulent loan applications while speeding good applications through to funding.

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eBook

Introduction to Machine Learning for Fraud Prevention

Learn about the different types of online fraud and how the right data in a machine learning model can help prevent businesses fight fraud.

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Success Story

Build.com Improves Homes - And SLAs - With Whitepages Pro

With Whitepages Pro Insight helping them speed through orders, a home improvement retailer keep customers’ projects on schedule.

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Webinar

Building a Machine Learning Fraud Model with Momentum Travel

As an online travel booking company, Momentum Travel was focused on identifying and preventing fraud. Hear how the Momentum Travel team built their machine learning fraud model.

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Data Sheet

Identity Check Deep Links

Say goodbye to copy and paste. Complete a full 5-in-1 Identity Check query directly out of your platform with a single click.

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Data Sheet

Identity Check Deep Link Builder

Learn how to use and install the Whitepages Pro Deep Link builder to run Identity Check queries via a single click with zero development effort.

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eBook

Five Emerging eCommerce Fraud Threats and How to Stop Them

Read the eBook to learn about the latest fraud trends and how automated identity verification can be a part of your fraud prevention strategy.

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Success Story

National Online Lender Confidently Slashes Review Time

By integrating the Identity Check API into their review platform, a national online lender gets customers their money more quickly.

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Success Story

FTD's Provide Commerce Delivers Delight Faster

FTD’s Provide Commerce and Whitepages Pro team up to fulfill the mission of supporting and inspiring every gift-giver with a trusted online experience and speedy order fulfillment to keep business blooming.

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Data Sheet

Transaction Risk API data Sheet

Whitepages Pro Transaction Risk API provides the most predictive identity verification features to fight payment fraud and improve the efficiency of authorizations.

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Success Story

GoPro Tackles Peak Season Fraud

By combining Whitepages Pro Insight and Identity Check API, GoPro confidently fights back against fraud.

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Data Sheet

Marketplace Onboarding Solution Overview

Whitepages Pro provides risk solutions to help build trust and safety in marketplace platforms with real-time, global data to accelerate the onboarding experience.

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Video

Real-time identity verification with Identity Check

Learn how to leverage machine learning and our Identity Network with Identity Check across name, address, phone, email, and IP data

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Video

How To: Improve Your Online Lending Workflow

Simplify and accelerate your online lending process to fight fraud without sacrificing speed using quality identity data.

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Report

The State of Identity Verification Maturity in North America

Learn about the four stages of identity verification maturity for online merchants and lenders as well as the measurable business benefits for organizations that are in the highest, most mature stage of identity verification.

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Success Story

Whitepages Premium Reduces Fraud With Machine Learning

Our consumer facing business, Whitepages Premium, created a logistic regression model that takes in a number of inputs such as payment behavior, information about the customer, and user behavior on the website, and then combines that data into a score.

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eBook

Speed to Lead: Identifying Your Best Customers at the Top of the Funnel

Learn how to quickly identify your best customers at the top of the funnel with identity verification data while reducing fraud.

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Data Sheet

Global Address Validation API Data Sheet

Whitepages Pro global Address Validation API allows companies to parse, validate, normalize, and geocode addresses.

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Industry Insights

Identity Check International Risk Signals Guide for Retailers

Learn how to use Identity Check risk signals data to improve your global online transaction processes.

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Podcast

Identity Credit Connection Podcast

New identity verification data sources are enabling greater consumer access to the financial services marketplace.

Listen to the Podcast
Data Sheet

Whitepages Pro Security & Privacy

Our security and privacy team have been working for years to secure personal data and ensure individual rights.

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eBook

Online Lender Tug-of-War: Winning with Exceptional Customer Experience Without Falling Prey to Fraud

Read the eBook for actionable insights on how online lenders can balance consumer expectations for speed with increased competition and the potential of fraud.

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Success Story

ChargebackOps Pushes Back On “Buy Online, Pickup In Store” Fraud

With Identity Check, ChargebackOps is able to offer clients the rapid-fire review times needed to fight rising BOPIS fraud.

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Data Sheet

International Identity Verification

Verify key identity data associated with global transactions to help approve good orders and reduce fraud.

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Use Case

Identity Check for Online Lending

Whitepages Pro Identity Check API provides online lenders with quality data and network insights to help lower cost per fund, optimize acquisition spend, and reduce the risk of defaults.

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White Paper

Supercharge the Inbound Call Channel

The results are in—companies’ inbound calls are up in a major way. But is your sales team properly prepared to capitalize on this trend?

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Use Case

Identity Check for Order Verification

Whitepages Pro Identity Check API and web tools help verify good orders and detect fraud with confidence.

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Use Case

Identity Check for Account Opening

Whitepages Pro Identity Check API streamlines new account openings to accelerate legitimate sign-ups and detect fraud in fractions of a second.

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Use Case

Pro Web Identity Check

Whitepages Pro Web Identity Check provides manual review agents with quality data and network insights in one simple interface so they can quickly detect fraud and approve good orders with confidence.

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Success Story

Online Lender Auto-Funds Loans with Whitepages Pro

By using Whitepages Pro to identify the best applicants at top of the funnel, one online lender automatically speeds their best customers through—achieving a lower cost per fund and stellar conversion rates.

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Success Story

The Shubert Organizataion Success Story

Online ticketing platform calls curtains on fraudulent orders by adding Whitepages Pro to their existing Accertify platform to more quickly respond to fraud trends and help maximize sales to Broadway shows while keeping fraudsters out of their system.

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Webinar

Peak Season Fraud Trends with GoPro

Hear from GoPro’s Manager of Global eCommerce Fraud Carla Gutierrez on what GoPro learned from last year’s holiday season and what they’re doing to prepare for 2018's spikes.

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Report

Lessons from Black Friday and Cyber Monday

Internet Retailer's report details lessons learned from the 2016 peak season.

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Success Story

Loan Origination Success Story

See how Whitepages Pro successfully helped a Loan Origination company increase conversion rates and lower their cost per fund.

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eBook

Grow Cross-Border eCommerce and Mitigate Fraud

5 Key Challenges Retailers Can Overcome with Global Identity Verification Data

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Webinar

Fight Fraud on Cyber Monday with LEGO

Hear from Thor Magnussen, Head of Fraud Prevention for the Americas, on how he and his team are preparing for the holidays.

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Webinar

Fight Fraud on Cyber Monday with Staples

Learn what Elie Chemaly, Senior Manager of Global Fraud & Investigations, is doing to prepare his team for Staples’ holiday season.

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Webinar

Fight Fraud on Cyber Monday with Urban Outfitters

Bryan Whitney, Director of Urban Outfitters Contact Center, shares his tips for preparing for the holiday rush.

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Webinar

Identify legitimate users with Identity Check Confidence Score

Learn how to identify legitimate users with Identity Check Confidence Score.

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eBook

Synthetic Identity Theft eBook

There is no question that Synthetic Identity Theft is the lion’s share of all identity theft in terms of total losses, but what exactly is it?

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Webinar

Data Access for Identity Verification

View our webinar with DemystData and learn how to confidently identify good customers and reduce fraud with alternative data.

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Webinar

Grow Cross-border eCommerce and Mitigate Fraud

The global eCommerce market is projected to reach $27 trillion by 2020. These transactions have a unique set of challenges when it comes to fraud. View this on-demand webinar with Whitepages Pro and Microsoft where we review key trends and challenges, as well as explore ways to overcome them.

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Webinar

Build Intelligent Contact Center Routing Webinar

Intelligently route communications to provide a better customer experience for your callers and agents. In this On-Demand webinar, Twilio and Whitepages Pro will show how to build dynamic workflows using Twilio TaskRouter and Whitepages Pro data.

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Webinar

Perfect Storm: Data Breaches and Peak Season

The volume of records exposed through data breaches in recent years is staggering, leaving both businesses and consumers reeling. This webinar reviews major breaches in the U.S. over the past decade and examines fraud rates, rejection rates, and the fraud tools merchants use most and find to be the most effective. Consumer and business-facing fraud types are then reviewed, along with key steps in fraud prevention and lessons from the recent Equifax breach. The webinar concludes with key metrics to monitor and risk mitigation best practices.

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Webinar

Speed to Lead

View this webinar with Whitepages Pro and Lead Envy and learn how to make smarter, real-time decisions in the lead buying process with non-PII and identity data.

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eBook

The Six Goals of Improved Manual Review

In this eBook, learn how manual review can help you serve your best customers quickly, identify more fraud, and improve agent morale.

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Success Story

ClearSale Success Story

Learn why ClearSale chose Whitepages Pro for identity verification and fraud prevention prior to entering the North American market.

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Webinar

Automate Review Without the IT

Watch this webinar and learn how to use Identity Check to query five different data elements at once and speed good orders to clear!

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eBook

Mobile Marketing eBook

Sharpen your omnichannel and mobile marketing skills and increase your next campaign's success with tips from this ebook.

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eBook

Reverse Phone eBook

A prospect's phone number provides a wealth of data that you can use to better target, engage, and track leads. See how in this ebook.

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Data Sheet

Identity Check Confidence Score

Get a comprehensive assessment of a transaction by leveraging the millions of transactional patterns across our network and the power of Identity Check’s 70+ data signals in a single, actionable score.

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Webinar

Kount Integrates with Whitepages Pro

Learn how to combine Whitepages Pro Identity Check data with Kount's real-time fraud detection for a larger and more powerful identity verification solution to use for rule-building and manual review.

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Webinar

Cut Copy & Paste Out of Manual Reviews

Are you tired of copying and pasting lines of customer info for manual reviews? We’ve got a way to fix that. Try adding Whitepages Pro deep links to your fraud review platforms.

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Success Story

Edmunds.com Success Story

See how Whitepages Pro gives Edmunds.com key information about car shoppers that helps dealerships improve conversations and increase conversions.

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Webinar

Managing Fraud without Diminishing Customer Experience

View this on-demand webinar with guest speaker Chris McClean of Forrester and Tom Donlea of Whitepages Pro as they discuss how fraud and risk managers can balance risk management and customer experience to not only protect the bottom line, but also increase the top line.

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Video

Our Data Story

See how Whitepages Pro vets, acquires, and curates our data to create linkages between people, addresses, phones, emails, and IPs.

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Webinar

Enhance the Customer Journey: Learn How to Build a Caller ID Web App

In this webinar, learn how to build your very own caller ID web app using Whitepages Pro data and Twilio.

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Data Sheet

About Whitepages Pro

Learn more about Whitepages Pro and the data attributes we offer.

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Industry Insights

FICO Network and Whitepages Pro: A Winning Combination

Increase contact rates and optimize collections performance with FICO Network and Whitepages Pro.

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Webinar

How GameStop Rose to the Call of Duty

In this webinar, you'll meet Jonathan Baker of GameStop and Tom Donlea of Whitepages Pro as they discuss tactical ways to fight fraud and clear good orders faster.

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Webinar

Seal the Deal- Win like an FBI Negotiator

Closing deals is all about the give and take. View this on-demand webinar with FBI international kidnapping negotiator, Chris Voss, and learn proven strategies to give you a competitive edge in any negotiation situation.

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Webinar

Whitepages Pro Data: Integrated in Your Fraud Platform

Watch the recording to learn how to write rules around Whitepages Pro data in your fraud platform.

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Webinar

How Whitepages Pro Helps GoPro be a Hero to Their Customers

In this webinar you'll learn to make confident decisions on difficult orders with data, about the best fraud tools in market and when to use them, and more.

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Industry Insights

How To: Address Validation

Learn how to use Identity Check for address validation to fight fraud, reduce your customer insult rate and maintain good customers.

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Video

How To: Identity Check Deep Links

Identity Check easily integrates into multiple platforms, including Accertify, CyberSource, and ReD, to help you search more quickly. Deep Link Identity Check into your e-commerce or fraud platform to reduce manual review times by up to 50%.

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Industry Insights

How To: Phone Validation

Learn how phone validation helps merchants prevent fraudulent orders, speed good customers to clear, and avoid social engineering.

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Video

Identity Check Overview

Identity Check saves time and money with a five-in-one search solution. Assess applications and orders with ease, accuracy, and speed. See how our Identity Check data helps verify and assess applicant and customer identities using dynamic data.

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Video

Identity Check Results Explained

Want to become an Identity Check master? Watch this video and learn more about how to interpret Identity Check™ search results. Identity Check offers color-coded match statuses, noted risk signals, and verified connections between the order inputs to help you better understand the results.

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Industry Insights

Identity Check Risk Signals For Online Lending

Whitepages Pro provides online lenders with the quality data and network insights to optimize the speed and cost of their acquisition funnel. Increase conversion rates, optimize acquisition spend, and mitigate risk with Identity Check API.

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Industry Insights

Synthetic Identity Fraud Risk Signals

Use the comprehensive data attributes and risk signals of Identity Check for assessing whether an application or transaction is associated with synthetic identity fraud.

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Video

Fast Forward Rewind: Fraud Force Summit 2016

The Fraud Force Summit is all about collaborating with industry peers, sharing experiences and ideas, and working toward better solutions that serve the greater good. Learn more in this video.

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Success Story

Moosejaw Success Story

With Whitepages Pro, Moosejaw Mountaineering got a cost-effective solution that was easy to implement and use, that reduced their charge-backs and review rates.

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Video

Phone Intelligence API Overview

Discover what is truly behind the phone number. Filter and optimize with authority. We go deep in our Phone Intelligence API because truly actionable data is in the details.

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Video

Phone Reputation API Overview

Spam and unwanted calls cost money. Know when a number is behaving badly across the voice and SMS channels in real-time with our Phone Reputation API to confidently block and filter it out.

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Success Story

Radial Success Story

Learn why Radial, formerly eBay Enterprise, turned to Whitepages Pro to help it improve fraud protection and speed order processing by quickly and accurately verifying mobile phone data.

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Data Sheet

Reverse Phone API Data Sheet

From just a phone number, get an owner’s current name, address, demographics, phone details, associated people, and relatives.

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Video

Reverse Phone API Overview

Identify who’s behind a number. From just a phone number, get an owner’s current name, address, demographics, associated people and relatives, and phone details.

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Success Story

Scorpion Phone Reputation Success Story

See how Whitepages Pro helps Scorpion dial up its performance with reliable reputation information that reduces friction and speeds sales cycles.

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Success Story

Scorpion Reverse Phone Success Story

See how Reverse Phone information from Whitepages Pro helps Scorpion more accurately identify the best-possible prospects in local markets.

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Webinar

Take Your Business Global

Learn about the challenges many online merchants face when going global and how to improve your chances for success, in this on-demand webinar that aired from China.

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Success Story

Garmin Success Story

See how Whitepages Pro helps Garmin reduce fraud and improve customer service with quick and reliable verification of customer email and phone information.

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Video

Introduction to the Whitepages Pro API

Get an introduction to the Whitepages Pro API and some of its most interesting and useful attributes.

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Success Story

Backcountry Success Story

Learn how Backcountry and Whitepages Pro came together to reduce fraud by 13%, reduce customer insult rates, and ship customers the products they love faster and with greater confidence.

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Industry Insights

Identity Verification for Lending Applications

Success is measured by your return on investments and customer satisfaction. How do you reduce risk in a world where data privacy is considered dead?

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Industry Insights

The Right Data for the Right Contact

Tracking down delinquent debtors can prove challenging in this mobile society. Before enlisting a private investigator, rely on Whitepages Pro.

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Data Sheet

The Pro Data Dictionary

Dig deeper into our data. View our dictionary to see a list of every data attribute we return and learn about the information they relay.

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Success Story

EmagineNET Success Story

Armed with Pro API, EmagineNET improved their check-cashing software’s accuracy and significantly grew their customer base.

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White Paper

Millennial Mission: Marketing Financial Services to the Millennial Generation

Get tips to market financial services to the millennial generation. Learn the market research and discover why identity data and mobile phone numbers are key.

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Data Sheet

Phone Reputation API Data Sheet

We know when a number is behaving badly across the voice and SMS channels. Discover how Phone Reputation is leading the fight against spam and scams.

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Success Story

OfficeSpace.com Success Story

Learn how America’s fastest growing commercial real estate site integrated with Pro API to double the value of their leads and boost their revenue.

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Success Story

EarlyConnect Success Story

Discover how EarlyConnect used Whitepages Pro API to improve their clients’ contact center operations and reduce call-handling times.

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Data Sheet

Phone Intelligence API Data Sheet

There’s more to a phone number than meets the eye. We go deep in our phone intelligence because truly actionable data is in the details.

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White Paper

The Identity Graph Experience

Fast access to accurate and relevant consumer data is a must for many businesses. However, traditional approaches to storing data struggle to keep up with ever-growing volumes of information. Storing data within a graph structure emphasizes connections between identities, ensuring that businesses have the freshest, most accurate information available.

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White Paper

4 Tips to Streamline Sales & Speed up Conversions

Learn how to turn incoming calls into closed sales with robust identity data.

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White Paper

The Customer Continuum: 4 Ways an Identity-Data Strategy Can Help Financial Institutions Manage the Customer Lifecycle

Learn how having an identity-data strategy can help financial institutions confidently move customers through the funnel, maintain security and create better customer experiences.

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White Paper

Stop Spam Calls Now: Protect Your Business and Reduce Your Financial Risk

Identify spam calls as they come in with robust phone data. Discover how you can protect your business and reduce risk.

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White Paper

How Smart Are Your Enterprise Applications?

Staying one step ahead of your competition is key, which is why it’s so important to find better timesaving resources. Today, more businesses are turning to application programming interfaces, or APIs, to automate their everyday processes. By taking advantage of multiple APIs within a single application, you get customized solutions that can help differentiate yourself in the marketplace.

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White Paper

5 Proven Techniques for Eliminating Lead Fraud

We all know that consumer leads are essential to generating new business. But unfortunately lead fraud is an all too common occurrence in the business of consumer data. Thankfully, protecting your business from lead fraud is easier than you think. In our latest white paper, we let you in on the five proven techniques for eliminating lead fraud.

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eBook

Bigger Haystack, Smaller Needle

Fast identity verification is essential for merchants managing risk in the digital goods marketplace. Unfortunately, the traditional methods of identity verification are slow and designed for transactions involving physical goods. But an approach that combines probabilistic scoring with graph-structured data allows merchants to quickly verify identities in the high-volume, low-risk environment of digital goods.

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eBook

Ho Ho Hoax: Six Tips to Prevent Holiday Fraud

Stopping fraud in the holiday season is an important component for e-commerce merchants trying to capitalize on their most lucrative time of year. But the big spike in fraudulent transactions combined with the challenge of training a seasonal staff makes it tough to put up a good fight. By following our 6 simple steps, you can conquer those obstacles.

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Success Story

Remitly Success Story

Whitepages Pro helped Remitly quickly approve legitimate transactions and spot fraud faster

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Success Story

VIZIO Success Story

VIZIO reduces their average call handle time by 31 seconds.

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White Paper

Beyond the Credit Header File

Consumer data is used by businesses for many purposes, including extending credit, preventing fraud and executing marketing campaigns. But not all data is created equal and the use of some data sets comes with strict regulations, imposing financial and operational overhead. Unregulated data gathered from public and proprietary sources can be used for a variety of purposes without incurring risk and regulatory overhead of credit files. Find out which is right for your business.

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White Paper

Afraid Your Business Might Be Breaking TCPA Regulations?

The new TCPA rules will require businesses to obtain prior unambiguous, written consent from consumers in order to use auto-dialers to call wireless phone numbers.

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