Identity Verification, Risk Reduction & More - Ekata, a Mastercard Company

Account opening solutions for ecommerce companies, marketplaces and financial institutions.

How do you identify someone you don’t know and haven’t met?

Onboard and convert customers after you’ve verified their identities and determined their intent.

Separate bad actors from good customers during the application process with machine learning-powered data analytics. Make quick and accurate risk decisions about the identity and intent of your potential customers.

Identity checks

Verify identity details provided by the applicant.

Actionable risk scores

Model-derived predictions — Identity Risk Score, Identity Network Score and IP Risk Flag — assess the risk of an applicant.

Activity detection

Get details on the most recent activity of identity elements to determine risk associated with location, address and phone.

Scalability

The power of machine learning supports massive, sustained query-per-second volume requirements while retaining low latencies.

“The account opening solution is very helpful as it helps us to identify more legitimate users before going through a digital KYC process.”
– Mark Ross-Smith,
CEO of Status Match

The right solution for your industry

Choose an account opening solution tailored to your pain points. See the benefits that apply to your industry:

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Improve customer acquisition rates

Consumers demand instant gratification in all digital transactions, including opening an online account.

Mastercard data expedites the user experience for good applicants to help you meet your customer acquisition goals while preventing bad actors from using stolen or synthetic identities to gain instant credit, seek loans, launder money or execute break-out schemes.

Verify customers with confidence

Network and Identity Risk Scores are predictive signals delivering the confidence to fast-track good customers with low-friction onboarding.

Reduce abandonment for thin-file customers

Utilize a dynamic data set of identity elements, linkages and real-time behavior patterns to confidently validate all applicants.

Prevent identity fraud

Leverage the power of machine learning to analyze probabilistic risk indicators and determine if the applicant is a real person and is who they claim to be.

Casual, happy man with coffee cup looking at his laptop in an open and airy workspace

Stop fraud from impacting your growth

As more customers move online and fraudsters become more sophisticated, it’s essential ecommerce companies assess fraud risk before a customer gets to the checkout page.

Key minimal sign-up details enable quick and confident sorting of customers into low-risk and high-risk, allowing you to tailor their experiences accordingly on your platform.

Keep sign-up flows simple

Determine risk with minimal information, enabling good customers to start transacting faster.

Stop promo fraud

Ensure sign-up incentives, referral bonuses, and loyalty discounts are only provided to the customers growing your business.

Flag risky users during sign-up

Flag potential fraudsters without preventing account opening by adding friction to their experience to deter fraudulent transactions.

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Maintain platform integrity and consumer trust

As fraudsters seek new places to gain access, denying them entry into your marketplace is key — and an identity solution that assesses risk upfront without adding friction can help.

Provide minimal sign-up details to enable quick and confident sorting of users into low-risk and high-risk keep bad actors off your platform.