Account Opening API
Onboard more customers with confidence and lower friction while preventing fraud from entering your platform
Account opening solutions for ecommerce companies, marketplaces and financial institutions.
How do you identify someone you don’t know and haven’t met?
Onboard and convert customers after you’ve verified their identities and determined their intent.
Separate bad actors from good customers during the application process with machine learning-powered data analytics. Make quick and accurate risk decisions about the identity and intent of your potential customers.
Identity checks
Verify identity details provided by the applicant.
Actionable risk scores
Model-derived predictions — Identity Risk Score, Identity Network Score and IP Risk Flag — assess the risk of an applicant.
Activity detection
Get details on the most recent activity of identity elements to determine risk associated with location, address and phone.
Scalability
The power of machine learning supports massive, sustained query-per-second volume requirements while retaining low latencies.
“The account opening solution is very helpful as it helps us to identify more legitimate users before going through a digital KYC process.”
– Mark Ross-Smith,
CEO of Status Match
The right solution for your industry
Choose an account opening solution tailored to your pain points. See the benefits that apply to your industry:
Improve customer acquisition rates
Consumers demand instant gratification in all digital transactions, including opening an online account.
Mastercard data expedites the user experience for good applicants to help you meet your customer acquisition goals while preventing bad actors from using stolen or synthetic identities to gain instant credit, seek loans, launder money or execute break-out schemes.
Verify customers with confidence
Network and Identity Risk Scores are predictive signals delivering the confidence to fast-track good customers with low-friction onboarding.
Reduce abandonment for thin-file customers
Utilize a dynamic data set of identity elements, linkages and real-time behavior patterns to confidently validate all applicants.
Prevent identity fraud
Leverage the power of machine learning to analyze probabilistic risk indicators and determine if the applicant is a real person and is who they claim to be.
Stop fraud from impacting your growth
As more customers move online and fraudsters become more sophisticated, it’s essential ecommerce companies assess fraud risk before a customer gets to the checkout page.
Key minimal sign-up details enable quick and confident sorting of customers into low-risk and high-risk, allowing you to tailor their experiences accordingly on your platform.
Keep sign-up flows simple
Determine risk with minimal information, enabling good customers to start transacting faster.
Stop promo fraud
Ensure sign-up incentives, referral bonuses, and loyalty discounts are only provided to the customers growing your business.
Flag risky users during sign-up
Flag potential fraudsters without preventing account opening by adding friction to their experience to deter fraudulent transactions.
Maintain platform integrity and consumer trust
As fraudsters seek new places to gain access, denying them entry into your marketplace is key — and an identity solution that assesses risk upfront without adding friction can help.
Provide minimal sign-up details to enable quick and confident sorting of users into low-risk and high-risk keep bad actors off your platform.
Maintain brand reputation
Weed out scammers during the account opening process to ensure they can’t damage your company’s hard-won reputation.
Stop promo fraud
Ensure sign-up incentives, referral bonuses and loyalty discounts only go to people growing your platform.
Protect your users
Reject high-risk applications to help ensure the safety of your user base and platform.
Resources
E-Book
Synthetic identity theft: A fast-growing crime that threatens every business
E-Book
Reining in promo fraud: A data-driven approach for distinguishing between valid and fraudulent activity
Case Study
Bunking: Find out how this unique travel marketplace optimized the onboarding experience for their users
Contact Us
Meet your customer acquisition goals by confidently identifying good customers while simultaneously eliminating fraud.
