Confidently authenticate more legitimate transactions
Payment acquirers and processors can quickly and confidently verify more transactions by integrating Transaction Risk API into pre-authorization risk models.
Fast, accurate payment authentication can raise growth potential and reduce fraud
What is payment authentication?
The payment authentication process validates the identity and legitimacy of a payment transaction. This ensures the person or business initiating the payment is the authorized account/card holder. Payment authentication can protect merchants from fraud and chargeback abuse.
Who needs payment authentication?
Anyone who wants to protect their business from the global payment fraud industry needs payment authentication; specifically, merchants seeking relief from chargebacks and payment acquirers and processors whose business is ensuring a safe and secure financial environment for their customers.
Why do you need to optimize payment authentication?
Optimize your payment authentication process by evaluating transaction risk in real-time before authorization takes place. This reduces friction for your good customers and maximizes conversion rates by assessing transaction risk earlier in the workflow through payment provider relationships.
How to optimize payment authentication
Pre-authorization risk assessment
Evaluate transaction risk before authorization to make informed decisions that drive higher authorization rates earlier in the process.
Fraud management
By integrating data into the platform, you build a stronger and more strategic fraud management system for your merchants.
The solution
To determine potential fraud risk, it’s important to know who your customers are by evaluating how their digital information has been used.
Tracking these elements throughout the payments environment can enhance information sharing and build beneficial relationships between processors and merchants across the ecosystem.
Transaction Risk API
Maximize approval rates while fighting transaction fraud.
Improve the customer experience
Reduce friction and associated cart abandonment throughout the transaction, from checkout to payment authorization.
Improve authorization rates
Maximize conversion rates through payment provider relationships and assessment of transaction risk.
Differentiate with third-party data
Acquiring processors can help merchants evaluate riskier transactions and normalize data formats for sharing.
Resources
Success story
Karta and Mastercard Identity: Giving the gift of seamless payment workflows
Blog
Measure transaction risk with Identity Risk Scores
CONTACT AN EXPERt
Contact us to find out how Mastercard Identity solutions can help authenticate more transactions.
