Prevent promo code abuse and fight fraud - Ekata, a Mastercard company
Ekata is part of the Mastercard family. Ekata's solutions provide the most predictive and frictionless identity verification.

Ekata is part of the Mastercard family. Ekata's solutions provide the most predictive and frictionless identity verification.

Prevent promo code abuse and fight fraud with Pro Insight

With revenue loss reaching $89B in the US due to promo fraud, it's time to take action and protect your business's online promo program

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Promo code abuse is the unauthorized or unethical use of promotional codes to obtain discounts or other benefits. Abusers may share codes publicly, stack codes, exploit loopholes, manipulate promos, or use automated tools to generate or duplicate codes. This abuse can have a significant impact on businesses, as it can lead to lost revenue and damage to brand reputation.

Pro Insight is the exclusive worldwide identity verification service with distinct search methods, powerful analytics and administrative tools, seamless workflow integration, and a user-friendly experience. With Pro Insight, organizations can evaluate identity risks, authorize legitimate transactions, and conduct global-scale fraud investigations.

What is Promo Code Abuse?  

The misuse of promo codes is a widespread issue for any marketing team looking to attract a specific customer base or reward loyalty. Numerous tactics are employed by abusers to exploit the setup promo code system, resulting in deeper discounts or unwarranted money-off offers.  

These manipulative practices include: 

  • Publicly sharing codes on social media, coupon websites, or forums allows unrestricted usage beyond the intended recipient’s specific circumstances. 
  • Stacking multiple codes in a single transaction, contrary to the promotion’s purpose, leads to more discounts than initially intended. 
  • Exploiting loopholes in the coupon or promo code system, such as using expired codes, manipulating usage limits, or bypassing eligibility criteria to gain extra benefits. 
  • Transforming promos into commodities for personal gain by reselling or trading codes 
  • Utilizing automated tools or techniques to generate or duplicate promo codes and bypass restrictions, enabling them to obtain discounts or benefits without meeting the intended requirements   

How does promo code abuse impact businesses?

Promo code abuse creates several immediate problems:

  • Financial loss: It reduces revenue, erodes profit margins, and undermines promotional campaigns’ profitability.
  • Strained customer relationships: Unfair treatment of loyal customers can lead to loss of trust and resentment.
  • Devaluation of promotional campaigns: Abuse dilutes incentivization and disrupts marketing strategies. Increased operational complexity: Detection and addressing abuse divert resources and raise overhead costs.

Various long-term challenges stemming from promo code abuse include:

  • Misleading customer acquisition metrics: A promotion that seemingly attracted 100 new customers may only have 75 genuine customer acquisitions. When considering duplicates resulting from fraud, customer acquisition decreases. This situation distorts visibility into the actual customer base.
  • Wasted marketing budget: When a significant portion of a company’s promo budget is consumed by fraud, their campaigns fail to achieve the desired results. Fake accounts exploit new customer perks, inflating the cost per new customer beyond what appears, which complicates decision-making for future campaigns.
  • Possible out-of-stock situation: Continual fraud depletes inventory and can cause challenges with meeting delivery requirements. This stocking issue negatively impacts genuine, loyal customers.

Is promo code abuse that big of an issue?

  • 49% of e-commerce businesses have experienced increased promo code abuse since 2020.
  • Loss from direct and indirect loyalty program fraud is estimated at $1B annually.
  • In Southeast Asia alone, 75% of surveyed organizations admit fraud moderately to significantly financially impacts their businesses. The companies that have experienced promo fraud abuse report a loss of 31% of their annual marketing spending.

Pro Insight helps prevent promo code abuse

Pro Insight is a unique digital identity verification solution offering six search methods, robust analytics, admin tools, direct workflow integrations, and a user-friendly experience. It empowers organizations to evaluate identity risk, approve legitimate transactions, and investigate fraud at a global level.

At the heart of Pro Insight is its flagship search feature, Identity Review, which swiftly provides a comprehensive view of the identity linked to a transaction. These identity verification solutions are achieved by cross-checking five core digital and traditional data attributes: name, email, phone, address, and IP. Identity Review is the ideal starting point for assessing the risk associated with the identity behind a transaction. It is backed by over 70 data elements from Pro Insight’s acclaimed Identity Check API and real-time machine learning insights derived from the Identity Network.

Key Features of Pro Insight:

  1. Identity Risk Score – The global Identity Risk Score, powered by real-time global data, machine learning, and network insights, can give you a quick first look at a transaction.
  2. Positive & Negative Signals – Analyze the Identity Risk Score in detail, including positive and negative risk signal metadata and data matches.
  3. Network Risk – Determine how a customer’s identity elements, such as their primary address and IP address, are being used online and when they were first seen together one month previous.
  4. Distance Calculation Map – Use the interactive map to visualize the distances between different locations, such as IP addresses, shipping addresses, and billing addresses.

Benefits of Pro Insight:

  • Increase Productivity – Opt for a unified cross-border solution that examines traditional and digital data attributes, providing a comprehensive view of the applicant’s identity.
  • Improve Customer Satisfaction – Speed up the onboarding process to onboard more good customers confidently, which will help reduce false-positive rates and improve customer experience and loyalty.
  • Fight Fraud – Use machine learning to identify the most severe risks, detect inconsistencies, and investigate flagged warnings more thoroughly.
  • Flexible Access – With a single click, you can view the complete Identity Review results for any transaction from any platform.
  • Enterprise Capabilities -Teams of any size can use this product, which offers a wide range of features, including single sign-on (SSO), dedicated support, enhanced security, and advanced analytics.
  • Reporting & Analytics – View detailed reports on usage, users, and coverage in graph view, list view, or by exporting them.

Pro Insight effectively detects and prevents promo code abuse

These features allow Pro Insight to detect fraud in real time while the fraudulent actor is on your site. By immediately identifying suspicious patterns, Pro Insight stops fraud before it’s completed:

  • Code Tracking
  • Analyzing Customer Behavior
  • Conducting Location Analysis
  • Utilizing Machine Learning
  • Integrating Third-Party Monitoring
  • Instigating Manual Reviews

Benefits of using Pro Insight to prevent promo code abuse

  • Enhanced Fraud Detection Accuracy – Pro Insight’s advanced algorithms and machine learning models work together to detect promo code abuse accurately. Analyzing real-time code usage data and customer behavior identifies unusual patterns, excessive code usage, and potential fraud hotspots. The system continually learns from historical data, improving its detection capabilities. Online identity verification helps businesses protect their budgets, maintain campaign integrity, and preserve trust with genuine customers.
  • Cost Savings – Credit card fraud prevention reduces fraudulent transactions, safeguards budgets, and improves business profit margins. It enhances customer trust, streamlines operations, and ensures promotions benefit genuine customers, leading to long-term success and savings.
  • Improved Customer Experience – Pro Insight guarantees a fair and secure environment for genuine customers, ensuring they can enjoy promo codes’ benefits without disruptions. By accurately detecting and flagging instances of promo code abuse, Pro Insight safeguards promotions from fraudulent activities, allowing businesses to allocate resources toward rewarding and satisfying their loyal customers. Safe promotions create a positive and trustworthy experience, reinforcing customer trust and loyalty while maintaining the integrity of the campaigns. With Pro Insight’s advanced algorithms and machine learning, businesses can confidently provide genuine customers with the full advantages of promo codes, fostering a rewarding and enjoyable customer journey.
  • Streamlined Operations – Pro Insight excels in automating fraud prevention services, empowering businesses to concentrate on their core operations. By utilizing advanced algorithms and machine learning models, Pro Insight efficiently detects and addresses instances of promo code abuse without the need for manual intervention. This automated approach saves valuable time and resources, allowing businesses to redirect their efforts toward essential tasks like product development, customer service, and marketing strategies. Pro Insight streamlines operations, enhances efficiency, and ensures a seamless and secure promotional environment, enabling businesses to thrive and focus on their primary objectives.
promo code abuse prevention

Resources: Case Study

All fun and games until the scammers show up

Learn how Transaction Risk API changed fraud detection for Lazada in the Indonesian market, delivering exceptional results with a 243% ROI and 90% fraud detection precision.

Read the case study

Promo Abuse isn’t going anywhere

Promo code abuse can have severe consequences for businesses, including financial losses due to unauthorized discounts, reduced profit margins, and disrupted pricing strategies. Promo code abuse strains customer relationships, erodes trust, and undermines the value of promotional campaigns. Operational complexity increases as resources and time are diverted to detect and address abuse, driving up overhead costs.

To counter these challenges and ensure a fair and secure environment, businesses must implement fraud prevention solutions like Pro Insight. With its advanced algorithms and machine learning models, Pro Insight accurately identifies and flags instances of promo code abuse, protecting businesses from fraudulent transactions. Pro Insight allows businesses to focus on core operations by automating the e-commerce fraud prevention process and optimizing their efficiency and resources. Ultimately, Pro Insight preserves the integrity of promotional campaigns, enhances customer trust, and fosters a positive experience for genuine customers, leading to long-term success and savings.

prevent promo code abuse

Contact us today to protect your promotions with Pro Insight