Company - Ekata

In today’s digital economy, trust between a business and their customers is critical.

Mastercard empowers businesses to enable frictionless onboarding and purchasing experiences and to combat fraud worldwide. Our identity verification solutions leverage sophisticated data science and machine learning to help businesses make quick and accurate risk decisions about their customers.

Using our solutions, businesses can validate customers’ identities and assess risk seamlessly and securely while preserving privacy. Our solutions empower more than 2,000 businesses and partners to combat cyberfraud and enable an inclusive, frictionless experience for customers in over 230 countries and territories.

Company Timeline

- Whitepages Pro was born from Whitepages Inc.
- Established engineering office in Budapest, Hungary
- Launched Pro Web, a v.1 review SaaS solution, and started work on v.1 of an Identity Risk Score
- Closed first B2B client on our Identity Risk Score
2012-2014
- Launched global Identity Check API and Address Validation API
- Built new Machine Larning platform to produce, test, and launch new models
- Released Confidence Score
2017
- Launched Pro Insight global manual review SaaS solution
- Launched Identity Network
2018
- Opened up Amsterdam office
- Launched global Transaction Risk API
- Split and rebranded Whitepages Pro to Ekata Inc.
2019
- Opened up Singapore office
- Launched global Account Opening API
- Grew global team
2020
- Launched Merchant Onboarding API and Merchant Review SaaS solution
- Acquired by Mastercard
2021
- Expanded Account Opening capabilities to support online marketplaces and eCommerce merchants
2022

Mastercard Identity Data and Signals

We have two distinct and mutually exclusive data properties; the Identity Graph and the Identity Network that make up our Identity Engine. We use these two data assets, along with sophisticated machine learning capabilities, to power our global APIs and SaaS solution.

How Mastercard Identity works

Businesses query our APIs or Pro Insight SaaS tool by sending the data they collect from their customers to be used in business decision logic (such as email, name, phone, physical address, etc.). Our APIs and SaaS tools use the power of the Identity Engine to return a comprehensive identity risk score and detailed information on the customer’s data elements to the business.

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