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Turn your fraud prevention platform into a revenue stream — and provide an elevated customer experience.

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Enhance your global fraud platform with seamless secure payments

We share your mission to instill trust in digital purchases, deliver a superior customer experience and grow your business in a secure, compliant way.

Mastercard Identity enriches your existing data sets with GDPR-compliant PII data that has been vetted, normalized and verified at local, regional and global levels.

We analyze patterns of how identity data is being used in digital interactions from over 400 million monthly queries, spanning over 1,500 global customers, making our network one of the largest aggregates of online businesses in the world.

Accept more transactions

Build strategic exemption management as part of Transaction Risk Analysis (TRA) to authorize more transactions. 

Improve authorization volume

Increase processing speed with low latency APIs that deliver faster authorizations

Increase global approval rates

Improve your risk model to identify good transactions faster and create a seamless customer experience with global identity ve


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Transaction Risk API

Maximize approval rates while fighting transaction fraud.

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Address Risk API

Quickly validate and assess the risk of any address in the world.

Build better Transaction Risk Analysis (TRA) models with consumer PII data

Transaction risk

Sweeping changes in policy, regulations and increased customer experience expectations are driving innovation in the payments space – resulting in machine learning-based fraud systems and many advancements in the pre-authorization stages of transaction processing.

PSD2 regulations mandate how fraud review must be conducted in European transactions:

  • Strong Customer Authentication (SCA) is required for all European transactions unless an exemption is granted. It’s critical that PSPs employ a strategy that maximizes exemptions to reduce consumer friction.
  • Transaction Risk Analysis (TRA) is a mechanism that allows acquirer-processors to share merchant intelligence with issuers. This strategic differentiator will result in increased authorization rates by minimizing friction.

Mastercard Identity helps build better TRA models, enabling you to offer end-users more SCA exemptions for higher authorization rates.

Trusted by over 2,000 companies worldwide

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Unlocking the potential of PSD2 and SCA: The five markers for success


PSD2 SCA: The opportunity for issuers. How ready are they?

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Contact Us Today

See how Mastercard Identity can increase revenue for your business.