Promotion abuse, or voucher fraud, exploits loopholes in ecommerce platforms to gain monetary reward in promotional campaigns. Fraudsters may benefit from redeeming a coupon multiple times or using them to gain money or items.
Learn how Lazada, one of the largest ecommerce players in Southeast Asia, tackles the rising threat of promo abuse with the help of Ekata’s Transaction Risk API. Lazada successfully mitigated the risk of loss due to voucher abuse and achieved 90% detection precision, leading to a 243% ROI by utilizing Transaction Risk API.
