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  • Increase Conversions with Progressive Signup Flows

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    Increase Conversions with Progressive Signup Flows

    The most important metric that any tech company centers around is growth. In B2B SaaS, it’s typically ARR growth. With app-based B2C companies, it’s commonly growth in monthly active users…

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  • Email and IP: The Digital Side of Identity Verification

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    Email and IP: The Digital Side of Identity Verification

    More and more, brick-and-mortar lenders are taking their businesses online. This shift towards digital transactions invites a whole new challenge to the way lenders verify the identity of their prospects…

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  • How Identifying Carriers Makes Two-Factor SMS Authentication More Secure

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    How Identifying Carriers Makes Two-Factor SMS Authentication More Secure

    Two-factor SMS authentication is historically one of the most reliable ways to block bad actors from setting up fraudulent accounts, since it requires the user to have a cell phone…

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  • The Importance of Online Lending Decisioning Platforms

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    The Importance of Online Lending Decisioning Platforms

    As the online lending landscape continues to evolve, the way lenders handle risk management is changing. In the face of pervasive fraud attempts, more online lenders are realizing the critical…

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  • Four Lessons from Building Products Using Machine Learning

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    Four Lessons from Building Products Using Machine Learning

    In today’s world, machine learning has become ubiquitous, solving complex daily problems by recommending media, estimating wait times and even translating languages. It is undoubtedly a powerful tool, providing exciting…

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  • Scaling Customer Account Openings in the Sharing Economy

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    Scaling Customer Account Openings in the Sharing Economy

    The Sharing Economy continues to grow rapidly, with estimates that it will increase from $14 billion in 2014 to $335 billion in 2025. Underpinning this growth is a constant chicken-and-egg…

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  • Maintaining Platform Integrity with Layered Consumer Identity Verification

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    Maintaining Platform Integrity with Layered Consumer Identity Verification

    Consumer technology services platforms are expected to maximize growth, but they also are challenged to maintain platform integrity. The latter has become increasingly difficult as the number of bad actors…

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  • Turning Data into Decisions — Rules, Scores, and Machine Learning

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    Turning Data into Decisions — Rules, Scores, and Machine Learning

    In the world of identity verification and fraud prevention, data is critical. Every data point that is captured on a lead form, loan application or new account creation is a…

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  • De Facto Key to Digital Identity: Phone Validation

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    De Facto Key to Digital Identity: Phone Validation

    Validating phone number data helps merchants prevent fraudulent orders, speed good customers to clear, and avoid social engineering. Within a layered fraud prevention approach, phone data provides actionable signals for…

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  • 7 Tips for Selecting the Best Data Vendor

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    7 Tips for Selecting the Best Data Vendor

    As a professional data buyer at Whitepages, there are a number of things I look for when researching and evaluating a new data source for one of our products. The…

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