Category: Marketplaces

Trust and Safety in the Digital Marketplace

Ekata

The Importance of Trust (and Safety) in the Digital Marketplace

Building and maintaining trust is paramount to online marketplaces, which are often tasked with safeguarding the lives and property of their customers. Accordingly, the ramifications of losing that trust can be steep. In a 2021 PwC survey, 44% of consumers said they stopped buying from a company due to a lack of trust. People want […]

11.2.2022
Assessing Data

Ekata

How Customer Outcomes Data Powers Customer Success

What is customer outcomes data? At its most simple level, a customer outcome is the result of knowing if a query to Ekata was associated with a “good” or “bad” event related to fraud that the customer might face. For example, if an ecommerce customer queries Ekata on transactional orders within their fraud decisioning workflow, […]

12.7.2021
marketplace growth and profitability

Ekata

Three Ways our Marketplace Customers Achieve Growth and Profitability

We work with numerous marketplace companies around the world, providing them with best-in-class identity verification solutions, enabling trust and safety teams to do their job more effectively and efficiently. Our definition of a marketplace is simple: A platform for two populations (e.g. supply/demand) to interact. The nature of these interactions could be for the purposes […]

4.24.2019
Tips for Optimizing Document Verification Workflows with Identity Data

Ekata

Tips for Optimizing Document Verification Workflows with Identity Data

For marketplace companies, verifying that a customer is who they say they are is about more than just fraud prevention. It’s a critical part of ensuring that all your users trust your platform and feel safe making transactions in the community you’re building. In a physical business, verifying customer identity is relatively simple; agents, tellers […]

9.10.2018
Identity Check has International Data

Ekata

Ekata’s Identity Data Toolkit for Marketplace Companies

Marketplace companies are inherently unique, which means they’ve become especially good at adapting standard business solutions and processes into something that fits their own flexible business models. Most marketplace companies are intrinsically technology-oriented; if they don’t see a solution they want on the shelf they’re more than willing to build one out for their particular […]

8.27.2018
See Through Promo Abuse with Identity Data

Ekata

See Through Promo Abuse with Identity Data

Offering new compelling promotions can be an incredibly effective way to acquire new customers, especially for companies whose customers offer a high lifetime value. This could take the form of free services (a free ride when you sign up for a rideshare company), steep discounts (take 50 percent off your first order), or referral rewards […]

7.24.2018
The Unique Challenges of Risk Management in the Marketplace Landscape

Ekata

The Unique Challenges of Risk Management in the Marketplace Landscape

Digital commerce has evolved into much more than just buying and selling on a website. Marketplaces—platforms that directly connect buyers and sellers—are springing up in nearly every industry. Marketplace startups like Etsy, Airbnb and Lyft have built their businesses around the marketplace model, and even traditional e-commerce stores like Amazon are shifting in that direction. […]

7.18.2018