Category: Identity Verification, Page 2

Read and learn about Identity Verification solutions and services with these articles and posts by Ekata, a Mastercard company.

Network Insights Volatility

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Gauge Identity Quality with Attribute Volatility - Ekata Pro Insight

Attribute Volatility – the number of times an attribute of an identity has changed in recent transactions Examples of the attribute volatility: The provided phone number has been seen with 27 different primary addresses, 32 different secondary addresses, 50 email addresses, and 81 IP addresses in the past 90 days The provided primary address has […]

5.17.2019
Network Insights: Merchant Popularity

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Ecommerce Fraud Prevention with Merchant Popularity - Ekata Pro Insight

Merchant Popularity – the number of merchants where an attribute has been seen in recent transactions In our Pro Insight solution, you’ll find the merchant popularity attribute located in the middle column of the network insights panel. The popularity attribute looks specifically at the number of merchants a phone number, primary address, and secondary address […]

5.15.2019
Digital Identity Verification

Ekata

Email and IP: The Digital Side of Identity Verification

More and more, brick-and-mortar lenders are taking their businesses online. This shift towards digital transactions invites a whole new challenge to the way lenders verify the identity of their prospects and customers. Traditional identity signals—name, address, and phone number—are still mainstays when it comes to assessing fraudulent applicants. However, too many companies have just digitized […]

5.1.2018
Two Factor SMS Authentication

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How Identifying Carriers Makes Two-Factor SMS Authentication More Secure

Two-factor SMS authentication is historically one of the most reliable ways to block bad actors from setting up fraudulent accounts, since it requires the user to have a cell phone number. But lately, fraudsters are finding a work-around: using bots that run within messaging apps to spin up a phone number and automatically SMS verify […]

4.26.2018
Prevent eGift Card Fraud

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3 Ways to Prevent eGift Card Fraud

As technology has advanced, it has become evident that even the online retailers that have fraud almost entirely in control still wrestle with losses from eGift card fraud. Many retailers have instituted a digital-only version of gift cards once technology allowed this advancement due to the demand from last minute holiday shoppers. Online gift cards […]

8.3.2017
Layered Consumer Identity Verification

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Maintaining Platform Integrity with Layered Consumer Identity Verification

Consumer technology services platforms are expected to maximize growth, but they also are challenged to maintain platform integrity. The latter has become increasingly difficult as the number of bad actors accessing platforms continues to rise. Fortunately, there are consumer identity verification solutions that provide marketers and trust and safety experts the dexterity to meet the […]

7.10.2017

Ekata

De Facto Key to Digital Identity: Phone Validation

Validating phone number data helps merchants prevent fraudulent orders, speed good customers to clear, and avoid social engineering. Within a layered fraud prevention approach, phone data provides actionable signals for transaction decisioning. Contact match statuses, including name-to-phone and address-to-phone, and metadata points like prepaid status, line type, and carrier help merchants build a faceted customer […]

10.14.2016
Part 3: Know Your Data, Measure Your Data, Judge Your Data

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Part 3: Know Your Data, Measure Your Data, Judge Your Data

Previous articles in this series covered the richness and completeness of data, this final article will discuss the third key to good identity verification data; accuracy.  Accuracy can be the most difficult to accomplish, yet, often the metric most coveted. To truly know your customers, thorough identity assessment is needed at the time of the […]

5.11.2016
Part 2: Know Your Data, Measure Your Data, Judge Your Data

Ekata

Part 2: Know Your Data, Measure Your Data, Judge Your Data

The first article in the series outlined the three key components to good identity verification data and discussed how the “richness” of data is important to identity verification.  This article covers the second key: Completeness In the end, it always comes down to metrics, and the success of using dynamic data is measured by your […]

4.25.2016