Category: Customer Experience
Learn how Ekata can improve the Customer Experience for your current and potential customers with these articles and blog posts by Ekata, a Mastercard company.
Why manual review is essential for small businesses moving online
By the end of 2023, ecommerce is expected to account for some 22% of total global retail sales. Across APAC this growth is extraordinary, with 41% of worldwide ecommerce sales coming from the region. Furthermore, despite the belief that shoppers post-pandemic would return to physical stores in droves, buyers across APAC are embracing mobile retail […]
Financial services in APAC and SEA: Reviewing (and optimising!) manual review.
Asia Pacific (APAC) has the highest-growing fintech industry in the world with some of the biggest players in the region. Despite over 41% of the top 100 global fintech innovators originating from the region, when it comes to digital transformation and technology adoption, financial service institutions across APAC are still very much in the incremental stage. This is especially the case […]
Increase your thin file customers with Account Opening API
Customers have hundreds of choices for their banking needs — and once they choose, they aren’t likely to switch. This makes capturing customers early key to achieving revenue goals. While the latest Global Findex Database (2021) emphasizes the need for more work to be done to include the 1.4B people worldwide who remain unbanked, one […]
Probabilistic Identity Matching in Customer Experience Management
Here at Ekata we offer what is called a probabilistic approach to risk with identity verification. This is different from traditional methods, which are more deterministic. The advantage to using a probabilistic solution is one of scale, speed, and cost. Deterministic risk approaches are not only costly, but can result in poor customer experiences and […]
How Customer Outcomes Data Powers Customer Success
What is customer outcomes data? At its most simple level, a customer outcome is the result of knowing if a query to Ekata was associated with a “good” or “bad” event related to fraud that the customer might face. For example, if an ecommerce customer queries Ekata on transactional orders within their fraud decisioning workflow, […]
What Do You Do When KYC Drives Consumers Away?
Intersekt, 2022 Ekata Roundtable In the days of brick-and-mortar locales, Know-Your-Customer (KYC) was a simple process; the customer was standing in front of you. You could even hold their hand as they opened an account, if you so wished. No one was frustrated by multiple captcha codes and biometric scanning requirements, abandoning the checkout process. […]
Strike That Balance: Fight Identity Fraud, Provide Seamless Customer Experience
Intersekt Panel 2022 Asks: What Are the Trade Offs? “The bar has been raised – and expectations are even higher,” Mastercard’s Vice President of Digital Identity, Matt Bourne When it comes to seamless, immediate customer experience, consumers have been spoiled for some time now. Streaming services, car-share rides, or pizza delivery not up to scratch? […]
Ekata Protects 2.5 Billion Digital Interactions Globally in 2021
2021 was a transformative year for Ekata, capped by joining the Mastercard family to accelerate our shared goal of building trust in the digital economy. As consumers moved more of their lives online, online businesses grew to serve them. Over the course of the year, Ekata’s digital fraud prevention solutions protected billions of digital interactions […]
What are Field Data Scientists?
Ekata’s team of field data scientists (FDS) helps customers return the best possible value from our solutions. Customers meet a member of the FDS team at multiple points during the sales cycle and that relationship continues throughout their account life cycle at Ekata. So who are we? We’re a globally distributed team with people in […]