Category: Customer Experience
Learn how Ekata can improve the Customer Experience for your current and potential customers with these articles and blog posts by Ekata, a Mastercard company.
Building trust online: 4 things to know about digital trusted identity services
User trust is an underrated factor in cybersecurity for online businesses. A deep understanding of user trust can make the difference between offering customers seamless online experiences and experiences in which they’re constantly treated like a threat. Essentially, all online businesses deal with two parties: trusted users and potential bad actors. Trusted users are users […]
What is chargeback fraud?
Chargebacks serve as consumer protection, allowing cardholders to dispute fraudulent or incorrect transactions and receive refunds from their bank. While chargebacks safeguard consumers, they can pose challenges for merchants. At a glance Discusses red flags, like unusual transaction patterns or suspicious email addresses. Highlights why educating customers about policies and using fraud management tools for […]
Credit card fraud detection: How advanced technology enables more secure transactions
Credit card fraud is a growing problem for both financial institutions and retailers. Fraudsters have grown increasingly adept at obtaining users’ credit card credentials and using them to take over financial accounts, make fraudulent purchases, and initiate chargeback fraud. Article at a glance: Credit card fraud is a significant problem for both financial institutions and retailers, […]
Guest Post | Vesta
The ultimate guide to chargeback prevention
Our partner Vesta discusses the key distinctions between chargeback and friendly fraud and how to protect your business from both.
Essential considerations for small businesses moving online
For any small business owner looking to expand their presence online, one pressing question looms – how can you protect your business from fraud without creating unnecessary friction for customers?
The guide to winning the battle against chargeback fraud
Chargebacks continue to be a concern for businesses worldwide. Out of the chargebacks businesses face, 80% are estimated to be fraud-related. First-party fraud, also known as friendly fraud, involves genuine transactions mistakenly or intentionally challenged by cardholders. Article at a glance: What chargebacks and chargeback fraud are and who is impacted The impact of chargeback […]
How to fast-track identity authentication without sacrificing security
Most businesses with an online presence are aware that their customers expect seamless account creation, login and purchasing experiences. Not only that, customers also expect that businesses will keep their personal information safe. This tension between ease of use and security is as old as software itself. However, with bad actors leveraging ever-more sophisticated tools, […]
When identity verification becomes a double-edged sword
Why digitalizing financial services is key to preventing synthetic identity fraud, attracting the next generation of consumers and staying in business.