Approved by Ekata

probabilistic identity matching

Ekata

A behind-the-scenes look into reason codes and how they fuel Pro Insight

Under the hood of Pro Insight is the Identity Engine, a key competitive differentiator across all Ekata products. But what exactly is it? A combination of sophisticated data science and machine learning, the Identity Engine combines two powerful and proprietary datasets. Our Identity Graph and Identity Network provide unique and valuable insights that allow businesses […]

3.28.2023
Online Shopping Identity Verification with manual review

Ekata

How Deep Linking Improves Manual Review Team Efficiency

Manual review tools are an essential component of fraud prevention and identity verification, enabling trained analysts to review individual transactions and identify any anomalies or red flags that automated systems may have missed. Unfortunately, integrating a manual review tool into existing workflows can be a challenging task, especially for teams lacking in dedicated technology and […]

3.24.2023
identity engine

Ekata

Understanding the Science Inside the Ekata Identity Engine

Ekata’s Senior Product Marketing Manager Milena Babayev chats online payment fraud, fraud prevention, risk assessments, and digital identities with the Director of Field Data Science at Ekata, Sarah Strano. Every time I make a purchase online, I often wonder how the retailer knows if I’m a real customer or a fraudster. Turns out that I’m […]

3.22.2023
Risk Evaluation Process Standard Data Valuation

Ekata

What is a Standard Data Evaluation?

As one of our primary job functions, the Field Data Science (FDS) team works with the sales team and potential customers to assess the best way to prove the value of using Ekata in their production workflow through a standard risk assessment process. One of the ways to show this value is through an offline […]

3.15.2023
How to Increase Your Thin File Customers With Account Opening API

Ekata

Increase Thin-File Customer Acquisition Rate with Account Opening API

Customers have hundreds of choices for their banking needs — and once they choose, they aren’t likely to switch. This makes capturing customers early key to achieving revenue goals. While the latest Global Findex Database (2021) emphasizes the need for more work to be done to include the 1.4B people worldwide who remain unbanked, one […]

3.8.2023
Customer Experience Management with Probabilistic Data - Ekata

Ekata

Creating a Better Customer Experience with Probabilistic Data

Here at Ekata we offer what is called a probabilistic approach to risk with identity verification. This is different from traditional methods, which are more deterministic. The advantage to using a probabilistic solution is one of scale, speed, and cost. Deterministic risk approaches are not only costly, but can result in poor customer experiences and […]

3.1.2023
testing proof of concept

Ekata

Testing a Successful Proof of Concept

5 questions to ask when partnering with fraud prevention companies and identity verification providers At Ekata, we continuously perform analysis on proof of concept tests using large identity verification and fraud prevention data sets to show our customers how to leverage Ekata APIs. While running data tests is labor-intensive, when done right, they can yield […]

2.15.2023
Assessing Data

Ekata

How Customer Outcomes Data Powers Customer Success

What is customer outcomes data? At its most simple level, a customer outcome is the result of knowing if a query to Ekata was associated with a “good” or “bad” event related to fraud that the customer might face. For example, if an ecommerce customer queries Ekata on transactional orders within their fraud decisioning workflow, […]

2.8.2023
digital identity verification companies

Ekata

5 Requirements For The Road To Data Excellence

How to qualify digital identity verification companies The digital world has made it easier than ever to connect – from applying for a loan, booking a vacation, to making a purchase. With billions of people around the world interacting online every day, how do you know if your customers are who they claim to be? […]

2.1.2023

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