Mastercard identity
Smarter identity insights
Business growth and fraud prevention require a trusted identity, without increasing friction in the customer experience.
Featured
A trusted identity is the foundation of today’s digital economy, preventing fraud and increasing revenue potential.
Businesses in ecommerce and financial services use Mastercard Identity solutions to safeguard against fraud, scams and abuse, onboard legitimate customers and provide them seamless transaction experiences.
key benefits
We enable global identity verification powered by machine learning insights
Onboard new customers with confidence
Ensure your customer is who they claim to be. Increase legitimate customer acquisition efforts, prevent fraudulent account creation and complement know your customer (KYC) requirements.
Optimize manual review
queues
Enable review agents to approve valid customers faster, reduce abandonment and increase overall productivity.
Increase approval rates
Verify a higher volume of legitimate interactions to promote customer acquisition and retention, prevent fake accounts and deter the abuse of loyalty programs.
Combat transaction fraud
Enhance fraud prevention and avoid lost revenue by strategically declining suspicious transactions while reducing friction for good customers during checkout, reducing the risk of chargebacks.
Our experts are ready to help you grow
Solutions
Approve good customers, authorize transactions faster and reduce fraud risk with our APIs and solutions.
Partners
Access our expansive and dynamic data via the platforms and solutions you already use, with no development needed.
Trusted by over 2,000 companies worldwide
“Mastercard Identity was the missing cog in our fraud toolkit. By combining our internal data and tools, we have turbocharged our platform, making it a well-oiled machine. We have saved our major global airline clients tens of millions of dollars in costs they would otherwise incur without any solution like this in place, and our partnership is stronger than ever.”
– CEO and Founder of Status Match, Mark Ross-Smith
Our Tech
The Identity Network
Harnessing the capabilities of data science and machine learning, Mastercard Identity solutions combine behavioral, personal and device data with global fraud insights. These comprehensive data analytics enable businesses worldwide to assess an identity, understand who’s behind it and their probability of fraud — from the first customer touchpoint.
Ebook
Facilitating trust, driving growth and providing great customer experiences
Discover how mastering identity verification can transform your business in our study by Vanson Bourne, commissioned by Mastercard. Explore insights to understand how the power of proper identity technologies can prevent fraud, enhance customer experience and drive loyalty.
report
Enhance the customer experience while combatting fraud across the client lifecycle
Download this report to explore the challenges posed by evolving consumer expectations and sophisticated fraud tactics, and discover practical solutions for counteracting them.