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Reducing Transaction Friction and Fraud



Friction is anything that slows down consumers’ online shopping experiences — from sign-ups and onboarding to selecting a shipping option. Shoppers disdain friction, but merchants require it to consummate a transaction and prevent fraud.

In this 20-minute streaming webinar (plus a free companion ebook), we’ll explain how merchants minimize friction to close more sales while preventing fraudsters.

Watch this on-demand webinar to learn about:

  • 3 types of friction — Required, Needed, Desired — and the importance of each.
  • Innovative ways to minimize friction while capturing essential data.
  • Examples of excessive friction that decimate sales.

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