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Louisa Farrar
Content Strategist
Louisa has worked in marketing communications in Australia and across the United States; writing for boutique PR agencies and non-profits in Sydney, start-ups, law firms and tech giants in Seattle and global publishing houses in New York City. Translating complex ideas into digestible, informative content – especially in the ever-evolving cybersecurity space – is never, never boring.  

Resources By This Author

  • Balancing customer experience and fraud prevention in the financial services industry

    Blog

    Balancing customer experience and fraud prevention in the financial services industry

    In today’s hyperconnected, diverse digital world, financial institutions face a daunting challenge: how to deliver seamless, friction-free experiences to their customers while safeguarding against an ever-evolving landscape of fraud. In…

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  • Understanding synthetic identity fraud: Challenges and solutions in the digital age at Mastercard Identity Connect London

    Blog

    Understanding synthetic identity fraud: Challenges and solutions in the digital age at Mastercard Identity Connect London

    In the realm of digital security, synthetic identity fraud poses a significant threat to individuals and organizations alike. This sophisticated form of fraud combines genuine and altered personally identifiable information…

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  • Build vs. Buy: Which is the better option for an address verification solution?

    Blog

    Build vs. Buy: Which is the better option for an address verification solution?

    Even with so much of our lives now taking place online, a physical address is still a vital identification attribute when it comes to verifying a customer’s identity. The act…

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  • How to identify fraud and enhance security measures with behavioral analytics

    Blog

    How to identify fraud and enhance security measures with behavioral analytics

    Barely two months into 2024 security researchers have already identified what is being reported as “the mother of all breaches,” with more than 26 million records hacked worldwide from major…

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  • The ultimate guide to detecting and preventing synthetic identity theft

    Blog

    The ultimate guide to detecting and preventing synthetic identity theft

    What is synthetic identity theft? Synthetic identity theft is an insidious type of financial fraud that involves stealing a real person’s information, such as their government identity card or their…

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