COMPANY OVERVIEW
Global Provider of Identity
Verification and Insights
Our Story
In today’s digital economy, trust between a business and their customers is critical.
Ekata Inc., a Mastercard company, empowers businesses to enable frictionless onboarding and purchasing experiences and to combat fraud worldwide. Our identity verification solutions leverage sophisticated data science and machine learning to help businesses make quick and accurate risk decisions about their customers. Using our solutions, businesses can validate customers’ identities and assess risk seamlessly and securely while preserving privacy. Our solutions empower more than 2,000 businesses and partners, to combat cyberfraud and enable an inclusive, frictionless experience for customers in over 230 countries and territories.
Ekata Timeline
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Whitepages Pro was born from Whitepages Inc
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Established engineering office in Budapest, Hungary
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Launched Pro Web a v.1 review SaaS solution
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Started work on v.1 of an Identity Risk Score
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Closed first B2B client on our Identity Risk Score
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Launched global Identity Check API
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Launched global Address Validation API
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Built new Machine Larning platform to produce, test, and launch new models
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Released Confidence Score
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Launched Pro Insight global manual review SaaS solution
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Launched Ekata Identity Network
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Opened up Amsterdam office
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Launched global Transaction Risk API
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Split and rebranded Whitepages Pro to Ekata Inc.
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Opened up Singapore office
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Launched global Account Opening API
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Grew global team
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Launched Merchant Onboarding API and Merchant Review SaaS solution
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Acquired by Mastercard
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Expanded Account Opening capabilities to support online marketplaces and eCommerce merchants
Ekata Data and Signals
Unique data sources meets a sophisticated network of tools
Ekata has two distinct and mutually exclusive data properties; the Ekata Identity Graph and the Ekata Identity Network that make up our Ekata Identity Engine. We use these two data assets, along with sophisticated machine learning capabilities, to power our global APIs and SaaS solution.
see for yourself
Saved $12,500 per month in fraud losses and generated an additional $365,000 per month in revenue from false positive reductions.
-Asia Pacific Payments Company
How Ekata Works
Businesses query our APIs or Pro Insight SaaS tool by sending the data they collect from their customers and use in business decision logic (such as email, name, phone, physical address, etc.). Our APIs and SaaS tool uses the power of the Ekata Identity Engine to return a comprehensive identity risk score and detailed information on the customer’s data elements to the business.

Ekata Solutions Overview
Global APIs
Account Opening API
Onboard more customers with higher confidence and lower friction.
- Enable passive, frictionless authentication for good customers.
- Reduce account opening abandonment rates for thin-file customers.
- Prevent synthetic identity fraud.
Phone Intelligence API
Assess the risk of a digital interaction based on phone validity, metadata, and activity.
- Simplify sign-up flows & flag risky users (especially on mobile, when a phone number is sufficient to drive account creation).
- Route good customers to fast, frictionless experiences.
Transaction Risk API
Maximize approval rates and fight payment fraud in every transaction.
- Increase approval rates by automating the acceptance of low-risk orders.
- Stop fraud early by pinpointing risky transactions early in the approval workflow.
- Provide a smooth and trusted buying experience to increase your new customer base, improve retention and increase customer lifetime value.
Address Risk API
Validate and evaluate the risk of any address in the world, in fractions of a second.
- Avoid costs from order reprocessing, shipping correction surcharges, and loss of customer loyalty using validity checks.
- Catch suspiciously overused addresses.
- Prevents the use of a fake or bad address.

Pro Insight Identity Review
Enable manual review agents / investigators to assess identity risk, approve good customers, and investigate fraud on a global scale.
- Save time spent on manual review with an easy-to-use web app that helps review agents reduce abandonment rates.
- Make decisions with confidence based on comprehensive, global data & insights.
- Increase accuracy & improve the customer experience.
Our Customers and Awards
Trusted By Over 2,000 Companies Worldwide
Our Global Partnerships and Business Development team is able to work with you to integrate Ekata data into your platforms and customer solutions. Adding Ekata data to your platform or solution helps grow customer retention and revenue. Contact us today to learn more.
5
Of the largest E-retailer globally
5
Largest travel companies worldwide
5
Of the leaders in cryptocurrency
5
The top 5 buy now, pay later providers
Recent Awards and Accolades
We’re proud that Ekata’s people, products, and culture have been recognized industry wide.












