Ekata, a Mastercard company, is a global leader in digital identity verification solutions. We enable businesses across the globe to link any digital interaction to the human behind it. Our goal is to empower businesses to combat fraud, build trust, and enable frictionless transactions worldwide.
Our product suite is powered by the Ekata Identity Engine, which leverages proprietary data sets, identity elements, and machine learning models to correlate behaviors with identity. Ekata’s award-winning global products include high-scale and low-latency APIs used in transaction, monitoring, and customer onboarding, along with our Pro Insight SaaS solution for manual fraud review.
Our solutions empower more than 2,000 businesses and partners worldwide, including Alipay, Equifax, and Microsoft, to combat cyberfraud and enable an inclusive, frictionless experience for their customers in over 230 countries and territories.
Be the global standard in digital identity verification with a primary focus on high scale/very low latency transaction processing, to combat cyberfraud and enable a frictionless customer experience.
We are focused on building a collaborative and inclusive team of innovative people who are looking to solve real business problems and take ownership of their work. Together, we’re working towards standardizing a higher level of transparency and security, as the world around us continues to advance digitally.
Who We Serve
The HIstory of Ekata
2012 - 2018
2012: Whitepages Pro is born from a Top 40 US search site (Whitepages.com) with 16 years’ data sourcing experience
June 2013: Budapest office inherits Pro Web and Identity Score development starts
June 2014: First identity score customer
October 2015: Launch of international Identity Check API
April 2016: Launch of international Address Validation API
September 2016: ML model building begins
May 2017: Confidence Score released
March 2018: Identity Check API wins the Industry Choice award at MRC Vegas
2018: Launch of Pro Insight SAAS tool
March: Amsterdam office opens
March: Launch of Transaction Risk API
June: Ekata spin off from Whitepages and rebrand from Whitepages Pro
February: Singapore office opens
October: Launch of Account Opening API
April: Launch of Merchant Onboarding API and Merchant Review
Made possible by the proprietary
Ekata Identity Engine™
Sophisticated data science and machine learning, the Ekata Identity Engine combines two proprietary datasets, the Ekata Identity Graph and the Ekata Identity Network. These datasets are built around core identity attributes that are transformed into unique and valuable insights that allows businesses to accurately make risk decisions about their customers.