About Ekata

Ekata, a Mastercard company, is a global leader in digital identity verification solutions. We enable businesses across the globe to link any digital interaction to the human behind it. Our goal is to empower businesses to combat fraud, build trust, and enable frictionless transactions worldwide.

Our product suite is powered by the Ekata Identity Engine, which leverages proprietary data sets, identity elements, and machine learning models to correlate behaviors with identity. Ekata’s award-winning global products include high-scale and low-latency APIs used in transaction, monitoring, and customer onboarding, along with our Pro Insight SaaS solution for manual fraud review. 

Our solutions empower more than 2,000 businesses and partners worldwide, including Alipay, Equifax, and Microsoft, to combat cyberfraud and enable an inclusive, frictionless experience for their customers in over 230 countries and territories.

Ekata's Mission

Be the global standard in digital identity verification with a primary focus on high scale/very low latency transaction processing, to combat cyberfraud and enable a frictionless customer experience.

We are focused on building a collaborative and inclusive team of innovative people who are looking to solve real business problems and take ownership of their work. Together, we’re working towards standardizing a higher level of transparency and security, as the world around us continues to advance digitally.

Who We Serve

Blue Shopping Cart Icon


We help eCommerce businesses identify and clear good customers quickly, prevent fraud, and cut manual review time in half.

US Money Icon

Financial Services

We empower financial institutions to reduce customer friction, lower their cost per conversion, and prevent fraud loss.

Blue Handshake Icon


We enable payments providers to create frictionless experiences for customers and drive revenue.

The HIstory of Ekata

2012 - 2018

2012: Whitepages Pro is born from a Top 40 US search site (Whitepages.com) with 16 years’ data sourcing experience

June 2013: Budapest office inherits Pro Web and Identity Score development starts

June 2014: First identity score customer

October 2015: Launch of international Identity Check API

April 2016: Launch of international Address Validation API
September 2016: ML model building begins

May 2017: Confidence Score released

March 2018: Identity Check API wins the Industry Choice award at MRC Vegas
2018: Launch of Pro Insight SAAS tool


March: Amsterdam office opens

March: Launch of Transaction Risk API

June: Ekata spin off from Whitepages and rebrand from Whitepages Pro


February: Singapore office opens

October: Launch of Account Opening API


April: Launch of Merchant Onboarding API and Merchant Review

June: Ekata is successfully acquired by Mastercard

Made possible by the proprietary
Ekata Identity Engine™

Sophisticated data science and machine learning, the Ekata Identity Engine combines two proprietary datasets, the Ekata Identity Graph and the Ekata Identity Network. These datasets are built around core identity attributes that are transformed into unique and valuable insights that allows businesses to accurately make risk decisions about their customers.

See How It Works

Ekata Global Identity Verification

Trusted by over 2,000 Companies Worldwide

American Airlines
Alaska Airlines
AirAsia Logo
Split BNPL
Humm Group

Talk to an Expert

Learn how Ekata can help identify your good customers and stop fraud. Contact us today.