Friction is anything that slows down consumers’ online shopping experiences — from sign-ups and onboarding to selecting a shipping option. Shoppers disdain friction, but merchants require it to consummate a transaction and prevent fraud.
In this 20-minute streaming webinar (plus a free companion ebook), we’ll explain how merchants minimize friction to close more sales while preventing fraudsters.
Watch this on-demand webinar to learn about:
- 3 types of friction — Required, Needed, Desired — and the importance of each.
- Innovative ways to minimize friction while capturing essential data.
- Examples of excessive friction that decimate sales.
