Ekata and Sift Announce Joint Partnership

Ekata and Sift Announce Joint Partnership

Sift, the leader in Digital Trust & Safety, and Ekata, the leader in global identity verification, both MRC award winners, today announced a partnership to bolster the efficiency of fraud and risk analysts. Ekata is Siftโ€™s first partner integration across their platform, and allows fraud analysts can make faster, more accurate decisions.

This is a natural fit as Ekata and Sift are both hyper-growth, innovative companies focused on leveraging machine learning for the evolution of digital commerce.

โ€œThis partnership increases the value of Sift and Ekata because, together, we provide a more holistic fraud prevention experience,โ€ said Thomas Schiavone, VP Product Management, Sift. โ€œWe expect our shared customers will see a meaningful increase in the accuracy and efficiency of their fraud and risk management teams.โ€

With this integration, analysts can access Ekata leading global identity data and insights from their Identity Network and Graph. Benefits include:

  • Deeper identity investigation: Added insights from Ekata reveals key risk signals from email, phone, address, and IP as well as provides the links connecting these digital and physical identity attributes.
  • One-click access: Run queries and see Ekata identity data directly in the Sift Console โ€” with no time lost navigating between windows.
  • More confident review: Armed with the full picture of a user, analysts can make faster, more accurate decisions.

โ€œWith Siftโ€™s direct integration of Ekata, we are excited to add the value of our flagship product, Identity Check API, to their growing global platform for Digital Trust & Safety,โ€ said Tom Donlea, VP, Business Development and Partnerships, Ekata. โ€œFraudsters are becoming more sophisticated, so itโ€™s critical that analysts are equipped with innovative tools that support faster, more accurate decisions. And on the flip side of that, customer demands are increasing, therefore itโ€™s critical companies reduce false positives and keep their good customers at the heart of their fraud strategy.โ€

To learn more about our integration within Sift, please contact us.

About Sift

Sift, formerly Sift Science, is the leader in Digital Trust & Safety, empowering digital disruptors to Fortune 500 companies to unlock new revenue without risk. Sift dynamically prevents fraud and abuse through industry-leading technology and expertise, an unrivaled global data network of 35 billion events per month, and a commitment to long-term customer partnerships. Global brands such as Twitter, Airbnb and Twilio rely on Sift to gain competitive advantage in their markets. Visit us at sift.com and follow us on Twitter @GetSift.


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