Learn how to better track and reduce false positives and how to adapt to new consumer shopping behaviors, all while ensuring fraud levels are kept to a minimum.
![Reducing Friction](http://ekata.com/wp-content/uploads/2023/10/shutterstock_1708062733-scaled-1.jpg)
False Positives: Avoiding Lost Revenue and Reducing Friction with Microsoft
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Learn how to better track and reduce false positives and how to adapt to new consumer shopping behaviors, all while ensuring fraud levels are kept to a minimum.