Category: Customer Experience

Learn how Ekata can improve the Customer Experience for your current and potential customers with these articles and blog posts by Ekata, a Mastercard company.

Identity verification

Building trust online: 4 things to know about digital trusted identity services

User trust is an underrated factor in cybersecurity for online businesses. A deep understanding of user trust can make the difference between offering customers seamless online experiences and experiences in which they’re constantly treated like a threat. Essentially, all online businesses deal with two parties: trusted users and potential bad actors. Trusted users are users […]

12.20.2023

Chargeback Fraud

What is chargeback fraud?

Chargebacks serve as consumer protection, allowing cardholders to dispute fraudulent or incorrect transactions and receive refunds from their bank. While chargebacks safeguard consumers, they can pose challenges for merchants. At a glance Discusses red flags, like unusual transaction patterns or suspicious email addresses. Highlights why educating customers about policies and using fraud management tools for […]

12.6.2023

Fraud prevention

Credit card fraud detection: How advanced technology enables more secure transactions

Credit card fraud is a growing problem for both financial institutions and retailers. Fraudsters have grown increasingly adept at obtaining users’ credit card credentials and using them to take over financial accounts, make fraudulent purchases, and initiate chargeback fraud. Article at a glance: Credit card fraud is a significant problem for both financial institutions and retailers, […]

11.29.2023

Guest Post | Vesta

The ultimate guide to chargeback prevention

Our partner Vesta discusses the key distinctions between chargeback and friendly fraud and how to protect your business from both.

11.22.2023

Manual Review fraud prevention small business

Small Businesses

Essential considerations for small businesses moving online

For any small business owner looking to expand their presence online, one pressing question looms – how can you protect your business from fraud without creating unnecessary friction for customers?

10.25.2023

Chargeback Fraud

The guide to winning the battle against chargeback fraud

Chargebacks continue to be a concern for businesses worldwide. Out of the chargebacks businesses face, 80% are estimated to be fraud-related. First-party fraud, also known as friendly fraud, involves genuine transactions mistakenly or intentionally challenged by cardholders. Article at a glance: What chargebacks and chargeback fraud are and who is impacted The impact of chargeback […]

10.16.2023

Identity verification and authentication security shopping

Identity authentication

How to fast-track identity authentication without sacrificing security

Most businesses with an online presence are aware that their customers expect seamless account creation, login and purchasing experiences. Not only that, customers also expect that businesses will keep their personal information safe. This tension between ease of use and security is as old as software itself. However, with bad actors leveraging ever-more sophisticated tools, […]

10.4.2023

Identity Verification

When identity verification becomes a double-edged sword

Why digitalizing financial services is key to preventing synthetic identity fraud, attracting the next generation of consumers and staying in business.

8.28.2023

Strategic Friction

How strategic friction lets brands balance security and convenience

Customers love online shopping for the convenience, but that doesn’t mean they’re willing to sacrifice the security of their transactions.

8.9.2023