This multi-billion dollar global retailer may have retail operations in eight countries, but continuing to provide the family atmosphere for which it became famous is a top priority. This shows in their dedication to giving customers both the best possible price on high-quality merchandise, as well as a welcoming shopping experience that extends to their online sales.
Before implementing Ekata as part of their fraud platform in September of 2016, the fraud team was reviewing approximately 25% of online orders, which meant they didn’t have much time to give the exceptional customer service the company is known for. The 16-person fraud team needed a solution that would allow them to quickly flag fraudulent orders while seamlessly pushing good orders through.
The initial implementation was done over 24 hours, and since then working with Ekata has been a matter of maintaining the effectiveness by reviewing and tweaking rules. The flexibility to create rules that work with their specific customers and fraud trends has helped them reduce friction for legitimate orders while shutting out bad transactions.