Resources: Resource Archives - Ekata
Ekata is part of the Mastercard family. Ekata's solutions provide the most predictive and frictionless identity verification.

Ekata is part of the Mastercard family. Ekata's solutions provide the most predictive and frictionless identity verification.

Stopping Fraud and Promo Abuse at Account Opening

Traditional forms of fraud and promo abuse often begin before transaction, but assessing risk at account opening requires a particular balance between user experience and risk management.

Organizations tend to focus on direct or “hard” fraud losses, while “soft” fraud like promo exploitation are often overlooked. Yet, promo fraud — the fraudulent exploitation of promotional incentives, including referral rewards, beyond their intended use — represents $89B in total U.S. retail revenue loss annually according to a recent PYMNTS’ study.

In this webinar, we will discuss strategies for identifying and mitigating both direct fraud and promo abuse beginning at the account opening stage.

Watch this on-demand webinar to learn about:

  • The difference between soft and hard fraud & their associated costs
  • The benefits of identifying and tracking soft fraud — including promo abuse
  • Key strategies for stopping fraud sooner in the customer journey

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