Stopping Fraud and Promo Abuse at Account Opening

Traditional forms of fraud and promo abuse often begin before transaction, but assessing risk at account opening requires a particular balance between user experience and risk management.

Organizations tend to focus on direct or “hard” fraud losses, while “soft” fraud like promo exploitation are often overlooked. Yet, promo fraud — the fraudulent exploitation of promotional incentives, including referral rewards, beyond their intended use — represents $89B in total U.S. retail revenue loss annually according to a recent PYMNTS’ study.

In this webinar, we will discuss strategies for identifying and mitigating both direct fraud and promo abuse beginning at the account opening stage.

Watch this on-demand webinar to learn about:

  • The difference between soft and hard fraud & their associated costs
  • The benefits of identifying and tracking soft fraud — including promo abuse
  • Key strategies for stopping fraud sooner in the customer journey

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See how Ekata can reduce fraud risk for your business, contact us for a Demo.