Free trials, sign-up codes, and referral bonuses are popular promotions to attract customers. But the promo abuse and fraudulent use of those vehicles by shoppers cost merchants big bucks.
In this 20-minute streaming webinar, we’ll address common types of promo fraud and how merchants can identify, track, and prevent them.
Watch this on-demand webinar to learn about:
- The three main types of promo abuse and their costs
- How to identify and track promo abuse
- Best methods for preventing promo fraud and abuse
- A real-life case study from a restaurant