As fraudsters become more sophisticated and target businesses even earlier in the transaction process, merchants need to optimise their fraud systems to weed out bad customers and bad transactions alike, without compromising the experience for good customers.
Optimising Fraud Management in the Digital First Economy
Protecting your small-to-medium business against ecommerce fraud in 2023
It wasn’t so long ago that large, global corporations were the primary targets of fraudsters. In turn, these big fish organizations got to work, investing in full-featured detection and prevention technologies. Today, given the dramatic changes to spending habits of consumers, with >50% increase to U.S ecommerce sales alone since 2019 and with the U.S. […]
Probabilistic Identity Matching in Customer Experience Management
Here at Ekata we offer what is called a probabilistic approach to risk with identity verification. This is different from traditional methods, which are more deterministic. The advantage to using a probabilistic solution is one of scale, speed, and cost. Deterministic risk approaches are not only costly, but can result in poor customer experiences and […]
Post-Pandemic Travel - An Industry Bounces Back
A look into the current trends in travel and tourism. While Covid-19 well and truly impacted every business across the globe, few sectors were hit as hard as the travel industry. Due to public health measures such as local lockdowns and tourism restrictions, travel in many parts of the world came to a standstill over […]
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