Leveraging Global Identity Data for Confident Risk Analysis
A behind-the-scenes look into reason codes and how they fuel Pro Insight
Under the hood of Pro Insight is the Identity Engine, a key competitive differentiator across all Ekata products. But what exactly is it? A combination of sophisticated data science and machine learning, the Identity Engine combines two powerful and proprietary datasets. Our Identity Graph and Identity Network provide unique and valuable insights that allow businesses […]
What is a Standard Data Evaluation?
As one of our primary job functions, the Field Data Science (FDS) team works with the sales team and potential customers to assess the best way to prove the value of using Ekata in their production workflow through a standard risk assessment process. One of the ways to show this value is through an offline […]
How Customer Outcomes Data Powers Customer Success
What is customer outcomes data? At its most simple level, a customer outcome is the result of knowing if a query to Ekata was associated with a “good” or “bad” event related to fraud that the customer might face. For example, if an ecommerce customer queries Ekata on transactional orders within their fraud decisioning workflow, […]
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