Online retailers can increase sales and win customer loyalty by making it quick and easy to complete a transaction. But they also don’t want to make it easy for criminals to commit fraud. There’s a balancing act between good customer experience and robust fraud prevention. Retailers can minimize hassles for legitimate consumers while preventing fraud by layering in tools for authenticating and evaluating the risk of each transaction.
In this panel discussion, industry experts explain how ecommerce retailers, looking to elevate their operational maturity, can succeed with both goals as they prepare for the busy holiday season.
You can watch the webinar here: How to Make Shopping Easy for Good Customers While Blocking Fraudsters