Learn how Etsy finds a balance between friction and a flawless customer experience. Understand how Etsy prioritizes the balance of onboarding sellers, building loyalty with buyers, and fighting fraud.
Creating a Positive Customer Experience for Buyers and Sellers while Mitigating Fraud with Etsy
Combining identity verification solutions for marketplace websites
Every growing marketplace goes through stages as they make the journey from start-up to a profitable, enterprise company. Naturally, each of those stages brings with it different requirements for risk protection. At first, a marketplace’s emphasis is going to be on onboarding users. Typically, the focus and energy will be on onboarding suppliers, appreciating that […]
Three ways for your marketplace business to grow and profit
We work with numerous marketplace businesses around the world, providing them with best-in-class identity verification solutions, enabling trust and safety teams to do their job more effectively and efficiently. Our definition of a marketplace business is simple: A platform for two populations (e.g. supply/demand) to interact. The nature of these interactions could be for the […]
The Importance of Trust (and Safety) in the Digital Marketplace
Building and maintaining trust is paramount to online marketplaces, which are often tasked with safeguarding the lives and property of their customers. Accordingly, the ramifications of losing that trust can be steep. In a 2021 PwC survey, 44% of consumers said they stopped buying from a company due to a lack of trust. People want […]
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