Lazada’s shoppertainment strategy combines entertainment and retail through gamification to create engaging experiences for consumers. However, this approach has also attracted fraudsters, posing a challenge for the company.
Click here to read how by partnering with Ekata, Lazada was able to identify and label fraud occurring at the account opening stage, improving their ability to catch fraudulent activity. Resulting in a 30% detection rate on fraud, signaling and identifying over $30,000 per month of fraud within the social games space. The return on investment was also significant, sitting at 14.9x.