Ekata's Products
Address Risk API
Validate and evaluate the risk of any address in the world, in fractions of a second.
For trust and safety teams, Address Risk API is designed to provide rich metadata and risk signals around any given address and help you predict whether your customer is engaging in fraudulent activity.
How it Works
Provide an address for any customer interaction and receive critical metadata and signals to help identify whether the address is high or low risk.
Network Signals
Five signals derived from the Ekata Identity Network that provide insight into how a provided address is being used online (e.g. how often it is used, the number of businesses it has been used at, how often it has been used with other identity elements, and the first and last time the address was used.)
Geocoordinates
Latitude and longitude data points for calculating distances from other reference points.
Normalized Addresses
Consistently formatted addresses for your models and rules-based systems.
Unique Identifier
Unique identifier (UUID) that can be used to perform velocity calculations.
Address Risk API Solves For
Address Validation and Risk Assessment
Fight fraudsters by performing velocity checks to identify any repeated patterns of usage or address tumbling to help you detect policy abuse and fraud.
Identify Low Risk Geographic Zones
Use geocoordinates to calculate distances from other reference points as part of your risk analysis and establish geographic risk “zones” to streamline checkouts.
Key Benefits
Eliminate High Costs
Avoid costs from order reprocessing, shipping correction surcharges, and loss of customer loyalty using validity checks.
Normalize All Global Addresses
Use consistently formatted addresses in models and rules-based systems so you don’t have to do the work of data cleansing, parsing, and normalizing.
Catch Suspiciously Overused Addresses
Leverage unique identifiers (UUIDs) to perform velocity calculations and eliminate address tumbling.
Prevent Use of a Fake or Bad Address
Understand how the address has been used in other transactions online using unique risk signals from Ekata’s Identity Network.
Resources
Address Risk API One-Pager
Dive deeper into the technical features of the Address Risk API and get a glimpse of the risk signals and address metadata provided in the API response.
Blog post
Evaluate the Risk of Any Address in Fractions of a Second
Learn how Address Risk API can help alleviate fraud costs due to risky addresses so you can streamline checkouts, identity fraud early in your customer workflows, and enforce business policies.
Contact an Expert
See how Address Risk API can reduce fraud risk for your business. Contact us for a demo.