Quickly Verify & Evaluate any Address in the World - Ekata, a Mastercard Company

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Address Risk API

Verification and evaluation of the risk for any address in the world, in fractions of a second.

For trust and safety teams, Address Risk API is designed to provide rich metadata and risk signals around any given address and help you predict whether your customer is engaging in fraudulent activity.

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How it Works

Provide an address for any customer interaction and receive critical metadata and signals to help identify whether the address is high or low risk.

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Network Signals

Five signals derived from the Ekata Identity Network that provide insight into how a provided address is being used online (e.g. how often it is used, the number of businesses it has been used at, how often it has been used with other identity elements, and the first and last time the address was used.)

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Latitude and longitude data points for calculating distances from other reference points.

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Normalized Addresses

Consistently formatted addresses for your models and rules-based systems.

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Unique Identifier

Unique identifier (UUID) that can be used to perform velocity calculations.

Address Risk API Solves For

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Address Validation and Risk Assessment

Detect policy abuse and fraud by performing velocity checks to identify repeated use patterns of usage or address tumbling.

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Identify Low Risk Geographic Zones

Calculate distances as part of your risk analysis to establish geographic “risk zones” to streamline checkouts.

Key Benefits

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Eliminate High Costs

Avoid costs from order reprocessing, shipping correction surcharges, and loss of customer loyalty using validity checks.

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Normalize All Global Addresses

Reduce manual data cleansing or parsing efforts by getting consistently formatted addresses for your models and rules-based systems.

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Catch Suspiciously Overused Addresses

Leverage unique identifiers (UUIDs) to perform velocity calculations and eliminate address tumbling.

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Prevent Use of a Fake or Bad Address

Understand how the address was used in other online transactions using unique risk signals from Ekata’s Identity Network.

Ekata APIs and Services


Address Risk API One-Pager

Dive deeper into the technical features of the Address Risk API and get a glimpse of the risk signals and address metadata provided in the API response.

Download the One-Pager

Mobile Shopping and Risk Evaluation

Blog post

Evaluate the Risk of Any Address in Fractions of a Second

Learn how Address Risk API can help alleviate fraud costs due to risky addresses so you can streamline checkouts, identity fraud early in your customer workflows, and enforce business policies.

Read The Blog Post

Contact an Expert

See how Address Risk API can reduce fraud risk for your business. Contact us to learn more.