Lessons from Black Friday and Cyber Monday
HOW TO MAKE THE MOST OF THE HOLIDAY SEASON
Data and analysis on online retail sales, traffic, mobile results, marketplace sales, website performace, customer service, fulfillment, and Amazon.
For more than a decade, online retailers have been offering sales on Cyber Monday, and consumers have responded, making it the busiest online shopping day of the year. But that's changing and the reason is simple: the original justification for heavy online shopping on the Monday after Thanksgiving - the fact that few U.S. homes had broadband internet connections - has vanished.
In this Internet Retailer report, learn more about the trends driving online sales throughout November, including:
- Digital Marketing
- Marketplace Selling
Also, gain access to the article, "Accept more transactions and deter fraud with API-based tools," in which Tom Donlea is interviewed and discusses the importance of getting good orders out the door quickly.
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Read the Internet Retailer report: