When a highly-anticipated new product launches at GoPro, fans of the company’s line of popular action cameras lineup to purchase. Unfortunately, fraudsters take advantage of new product launches, too. Whether they’re trying to bypass bill-to/ship-to address rules, or using fake voices to place orders in the call center, fraudsters attempts to place orders can be every bit as creative as the action-packed videos GoPro’s legitimate customers film.
To keep hot new cameras out of the hands of fraudsters and put them into the hands of good customers without any hassle, GoPro’s fraud prevention team needs powerful tools. That’s why GoPro began working with Ekata, using both the integrated API and Pro Insight to get a clearer picture of good and bad orders. Having this robust data at their fingertips has been critical to helping GoPro fight back against fraud.