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Executive Leaders’ Roundtable & VIVID Celebration
June 16 @ 8:30 am - 11:30 am
Evolving data: Scaling fraud prevention to growing data volumes
The move to digital has resulted in a massive shift in how consumers behave, and data has been the key to agility in adapting. Customer behaviour can now be tracked down to the minutiae, allowing companies to provide the best possible service. However, companies also face new vulnerabilities. The data is available, but actionable insights are difficult to generate in time for prevention, especially as data volumes burgeon. Companies must be able to break through the noise and address threats without compromising the customer experience. On the other hand, entering new markets can be particularly challenging as companies must start cold and build their internal database from scratch. Scaling fraud prevention and risk mitigation infrastructure as businesses grow and fraudsters become rampant is critical moving forward. What challenges do companies face in separating authentic and fraudulent customer data? How can companies create an effective, multi-layered fraud strategy? Why should companies explore alternative data sources? How can they leverage these for their fraud assessment?