Category: Promo Abuse

Read and learn more about what Promo Abuse is and how to prevent it with these articles and posts by Ekata, a Mastercard company.

Manual Review fraud prevention small business

Small Businesses

Essential considerations for small businesses moving online

For any small business owner looking to expand their presence online, one pressing question looms – how can you protect your business from fraud without creating unnecessary friction for customers?

10.25.2023

Promo Abuse

The dark side of discounts: understanding and preventing promo code abuse

Promo codes can be a powerful tool for businesses, but they can unfortunately come with their own set of risks. Promo code abuse is a common issue and concern for e-commerce businesses. It results in financial losses and reduced profitability, strains customer relationships, devalues promotional campaigns and increases operational complexity. However, there are strategies to […]

6.15.2023

Ecommerce Fraud Detection

Protecting your small-to-medium business against ecommerce fraud in 2023

It wasn’t so long ago that large, global corporations were the primary targets of fraudsters. In turn, these big fish organizations got to work, investing in full-featured detection and prevention technologies. Today, given the dramatic changes to the spending habits of consumers, with >50% increase to U.S ecommerce sales alone since 2019 and with the […]

4.5.2023

Ekata

How to Identify and Prevent Promo Abuse Fraud in eCommerce

Offering new compelling promotions can be an incredibly effective way to acquire new customers, especially for companies whose customers offer a high lifetime value. This could take the form of free services (a free ride when you sign up for a rideshare company), steep discounts (take 50% off your first order), or referral rewards for […]

7.24.2018