Category: Identity Verification

Read and learn about Identity Verification solutions and services with these articles and posts by Ekata, a Mastercard company.

Behavioral analytics

How to identify fraud and enhance security measures with behavioral analytics

Barely two months into 2024 security researchers have already identified what is being reported as “the mother of all breaches,” with more than 26 million records hacked worldwide from major brands and entities. Bad actors are growing increasingly more sophisticated and bold in their quest to commit cyber-attacks. The repercussions are devastating, with the cost […]

2.7.2024

Address Verification Services

Top 8 features for address verification services

Address verification services (AVS) are necessary in the world of ecommerce. Address verification service providers allow ecommerce businesses to verify the legitimacy of customers by confirming the accuracy of addresses.

12.27.2023

Identity verification

Building trust online: 4 things to know about digital trusted identity services

User trust is an underrated factor in cybersecurity for online businesses. A deep understanding of user trust can make the difference between offering customers seamless online experiences and experiences in which they’re constantly treated like a threat. Essentially, all online businesses deal with two parties: trusted users and potential bad actors. Trusted users are users […]

12.20.2023

Identity Verification

Why continuous authentication is vital for a zero-trust identity approach?

As the financial and reputational costs of fraud continue to rise, it’s becoming clear that a single layer of security isn’t enough. When identity is simply verified once at login, bad actors only have to bypass this initial layer to gain access to a user’s account. Data breaches, account takeover attacks and other pitfalls follow […]

11.22.2023

Synthetic Identity

What is synthetic identity fraud? Why is it dangerous?

Imagine spending months planning, designing, and launching a new brand website, which onboards crowds of new customers in the first month.

11.15.2023

Identity Verification

The 4 types of digital identity verification — and how to know which is right for your business

Like every organization, you need to keep your online users’ identities safe. But you need the right digital identity verification solutions to do it.

11.8.2023

identity verification authentication new user

Identity proofing

What is identity proofing?

Put simply, identity proofing is the process a business undertakes to confirm the identity of a user making an online transaction. But in practice, the process is much more complicated than it sounds. Article at a glance: Identity proofing is the process a business undertakes to confirm the identity of a user making an online […]

10.11.2023

Identity verification and authentication security shopping

Identity authentication

How to fast-track identity authentication without sacrificing security

Most businesses with an online presence are aware that their customers expect seamless account creation, login and purchasing experiences. Not only that, customers also expect that businesses will keep their personal information safe. This tension between ease of use and security is as old as software itself. However, with bad actors leveraging ever-more sophisticated tools, […]

10.4.2023

Identity Verification

Building trust online: Behavioral biometrics in identity verification

Running a website or web-based services is a bit like hosting a masquerade ball. You look out over a massive crowd of guests, each donning a unique mask that obscures their identity. Some of these guests are your trusted users, and some are bad actors who weren’t invited. It’s your job to make your way […]

9.25.2023