Sift, the leader in Digital Trust & Safety, and Ekata, the leader in global identity verification, both MRC award winners, today announced a partnership to bolster the efficiency of fraud and risk analysts. Ekata is Sift’s first partner integration across their platform, and allows fraud analysts can make faster, more accurate decisions.
This is a natural fit as Ekata and Sift are both hyper-growth, innovative companies focused on leveraging machine learning for the evolution of digital commerce.
“This partnership increases the value of Sift and Ekata because, together, we provide a more holistic fraud prevention experience,” said Thomas Schiavone, VP Product Management, Sift. “We expect our shared customers will see a meaningful increase in the accuracy and efficiency of their fraud and risk management teams.”
With this integration, analysts can access Ekata leading global identity data and insights from their Identity Network and Graph. Benefits include:
- Deeper identity investigation: Added insights from Ekata reveals key risk signals from email, phone, address, and IP as well as provides the links connecting these digital and physical identity attributes.
- One-click access: Run queries and see Ekata identity data directly in the Sift Console — with no time lost navigating between windows.
- More confident review: Armed with the full picture of a user, analysts can make faster, more accurate decisions.
“With Sift’s direct integration of Ekata, we are excited to add the value of our flagship product, Identity Check API, to their growing global platform for Digital Trust & Safety,” said Tom Donlea, VP, Business Development and Partnerships, Ekata. “Fraudsters are becoming more sophisticated, so it’s critical that analysts are equipped with innovative tools that support faster, more accurate decisions. And on the flip side of that, customer demands are increasing, therefore it’s critical companies reduce false positives and keep their good customers at the heart of their fraud strategy.”
To learn more about our integration within Sift, please contact us.
Sift, formerly Sift Science, is the leader in Digital Trust & Safety, empowering digital disruptors to Fortune 500 companies to unlock new revenue without risk. Sift dynamically prevents fraud and abuse through industry-leading technology and expertise, an unrivaled global data network of 35 billion events per month, and a commitment to long-term customer partnerships. Global brands such as Twitter, Airbnb and Twilio rely on Sift to gain competitive advantage in their markets. Visit us at sift.com and follow us on Twitter @GetSift.