Category: Machine Learning

Using AI to Assess Identity Risk and Treat Good Customers Better

Ekata

Using AI to Assess Identity Risk and Treat Good Customers Better

The democratization of artificial intelligence has had a dramatic impact on how businesses approach identity risk. Prior to its introduction, there were already an influx of data points streaming into digital businesses, from site behavior, to device IDs, to digital signatures like IP addresses. Traditional rules-based approaches to onboarding customers were overwhelmed by new access […]

10.3.2019
Four Lessons from Building Products Using Machine Learning

Ekata

Four Lessons from Building Products Using Machine Learning

In today’s world, machine learning has become ubiquitous, solving complex daily problems by recommending media, estimating wait times and even translating languages. It is undoubtedly a powerful tool, providing exciting experiences and saving business and consumers time and money. Ekata uses machine learning to build innovative product offerings such as the Identity Risk Score—and we […]

9.14.2017
Data Decisions and Decision Making

Ekata

Turning Data into Decisions — Rules, Scores, and Machine Learning

Every data point that is captured on a lead form, loan application, or new account creation is a piece of potential intelligence that can be used to make better business decisions. Whether that means reducing fraud, improving lead conversion, or finding the right balance between identity verification and signup friction, it’s crucial to understand the […]

11.1.2016