It’s clear that holiday spending will be different in 2020 from previous years. Crowds might not be rushing to the front doors like normal, but the holiday rush is already among us. Due to COVID-19, many retailers have already started promoting holiday deals as early as October, and plan to stretch those out over a longer period into the season to meet consumer needs.
Online “crowd control” is top-of-mind for retailers this year. CNBC predicts that this year, global online sales are expected to rise 30% to $940 billion this holiday season. Ekata saw a dramatic spike in traffic due to holiday shopping last year, and we are already seeing that happen this year as well.
No matter how consumers decide to spend their money this year, whether it be online or in-person, we here at Ekata have been preparing to ensure our quality and service standards are met. We diligently test all of our services – data, systems, and models – to maintain our reliability during the ongoing holiday surge.
We stress-tested our APIs at peak volumes so that you can focus on what matters most: your customers. By identifying query patterns from previous years, and based on predictions from this years’ spending, we decided to add an additional layer to our query volume capacity. This minimizes any chance of downtime for our customers. Poor performance can have drastic negative outcomes on your bottom line – and not to forget your company’s brand and customer experience. That’s why Ekata’s uptime SLA is 99.99% – and it is highly unlikely to change because of increased traffic.
COVID-19 has had a major impact on how customers behave, how they shop, and how they view their experience while transacting. We are here for you so that you dedicate your time to making that experience the best it can possibly be, while giving you peace of mind when fighting fraud during this holiday season. Please reach out to your account manager if you have any additional questions about our holiday testing.