Category: Lead Fraud

Ekata

The Identity Credit Connection

For years in the U.S., the Social Security Number has been the gold standard in identifying and verifying the credit history of prospective customers. But as financial institutions look to reach new and untapped markets, the legacy SSN may give way to a modern and potentially more secure string of digits: the cellphone number. Consumer […]

4.21.2017

Ekata

A Hummer or a Hybrid? Identity Verification in Lead Generation and Origination in Online Lending and FinTech

How are you growing your online lending business? Is your lead gen program a Hummer getting 6 miles to the gallon? Or is it a hybrid Lexus SUV with equal clearance, greater comfort, and 26 mpg? If yours is like dozens of our online lending customers’ businesses, you are spending out your ears on lead […]

2.7.2017