We’re thrilled to share that Beth Shulkin, Senior Vice President of Global Marketing, has been named Woman of the Year by the 2021 BIG Awards for Business presented by the Business Intelligence Group.
Beth leads a global multifunctional marketing team, including product, event, and partner marketing; demand generation; operations; and corporate communications. She has been with Ekata since its Whitepages Pro days in 2015 and was instrumental in Ekata’s spin-off and rebrand in 2019. With Beth’s leadership, the company transitioned from a B2C contact data company to a global B2B identity verification solutions company.
In her role overseeing global marketing, Beth helps bring Ekata’s brand and solutions to life. The team is focused on providing the market a clear understanding of how Ekata’s global leading identity verification data solutions help businesses fight fraud and improve the digital customer journey. Today, Ekata works with some of the largest companies across the globe, including AliPay, Paypal, and Microsoft.
“Beth has been instrumental in driving Ekata’s growth, creating and setting the standard for our go-to-market strategy,” said Ekata’s CEO Rob Eleveld. “As one of our earliest team members, Beth has also shaped Ekata’s culture of teamwork, trust, and transparency. Beth is a talented marketer and a critical member of our team. I’m pleased to congratulate Beth on this award and excited about her continued impact on our company.”
Beth is a seasoned global B2B marketer with more than 20 years of experience in strategy and product marketing, spanning several industries including, finance, communications, digital marketing, and data API technologies. Prior to her role at Ekata, she held senior marketing leadership positions at companies such as CDK Global, Envision, and WaMu (JPMorgan Chase).