June 9, 2021 – Ekata, Inc., a global leader in dynamic identity verification solutions for real-time risk decisioning, has successfully been acquired by Mastercard. Together, Ekata and Mastercard will provide frictionless experiences while ensuring customer privacy, control, and security.
Propelled by the pandemic and a shift to remote work, more consumers and merchants are transacting online. Today’s digital economy requires identity solutions that combat fraud while prioritizing the customer experience. Together with Mastercard, Ekata will deliver a more comprehensive identity service, powering real-time decision-making for its customers, from new account openings to helping merchants assess potential fraud.
“We are thrilled to join the Mastercard family to accelerate our mission of building digital trust and combating fraud,” said CEO of Ekata, Rob Eleveld. “By combining Ekata’s technology and Mastercard’s established reach, we are well positioned to empower our customers to navigate the digital economy today and in the future.”
Ekata’s identity verification data, machine learning technology and global experience will add to Mastercard’s fraud prevention and digital identity programs. The combined services will help businesses confidently know who their customers are and, in turn, help those customers safely interact online, while continuing to advocate and support the responsible use of data.
“We’re delighted to welcome the Ekata team to Mastercard,” said Ajay Bhalla, president, Cyber and Intelligence, Mastercard. “Our focus will now be on bringing our talented teams together and advancing our identity capabilities to create a safer, seamless way for consumers to prove who they say they are in the new digital economy. Central to all of this is the balance of a frictionless experience with the trust delivered through a relentless commitment to customer privacy, control and security.”
Ekata, Inc.: Molly Strong, firstname.lastname@example.org, +1 206.518.1419
Mastercard: Seth Eisen, Seth.Eisen@mastercard.com, +1 914.249.3153