As a global identity data provider, we at Ekata have a unique view and understanding of transactional identity query volumes on a global scale (see: Data Deep Dive, Part II: How Covid-19 Transformed the Global Digital Economy).
In order to support our customers’ continued expansion of their global footprint, our data sourcing and services teams are working hard to broaden our data coverage across Asia Pacific (APAC) and Europe, Middle East, and Africa (EMEA).
We’re incredibly excited to announce that we have made significant improvements to our data that greatly expands our global footprint. Today, the Ekata Identity Graph contains over 10TB of data, with more than 5 billion identity elements that span over a billion global identities. These data points allow us to provide identity data coverage for more than 238 countries and territories around the world.
With the feedback of our customers, we’ve focused on improving our coverage of person and phone data in the following regions with select countries also receiving updates to address and business entities.
- Asia Pacific
- Europe, Middle East, and Africa
- Latin America
- North America
Like all data assets we cultivate, we evaluated these additions through the following four key requirements:
- Data efficacy – impact of data on customer fraud model performance
- Global footprint – increase of global coverage and additive identity data
- Response times – reduction in product latency
- Privacy and security – compliance with increasing security and privacy concerns, both on a global and regional level
This update and the recent launch of a new data center in Singapore are two examples of our ongoing efforts to scale and optimize the Identity Graph, while growing our data assets to provide our customers clean and up-to-date data.
Ekata strives to be the global standard in digital identity verification and to provide data that enables trust and confidence in online interactions globally. To achieve this mission, we regularly assess ways to expand our data assets to support Ekata’s evolving customer demands. One of the major investments we make to boost our data assets is sourcing authoritative identity data that will provide additional coverage and performance lift to what we already have today.
For more information on the latest updates, as well as areas of focus for the upcoming quarter, please reach out to your local account manager for more information.