Mastercard identity

Smarter identity insights

Business growth and fraud prevention require a trusted identity, without increasing friction in the customer experience.


  • Complementing AML risk assessment and KYC with identity insights

  • What do inefficient manual fraud reviews really cost you?

  • Four ways to bring value to your ecommerce fraud prevention team

A trusted identity is the foundation of today’s digital economy, preventing fraud and increasing revenue potential.

Businesses in ecommerce and financial services use Mastercard Identity solutions to safeguard against fraud, scams and abuse, onboard legitimate customers and provide them seamless transaction experiences.

key benefits

We enable global identity verification powered by machine learning insights

Onboard new customers with confidence

Ensure your customer is who they claim to be. Increase legitimate customer acquisition efforts, prevent fraudulent account creation and complement know your customer (KYC) requirements.

Optimize manual review


Enable review agents to approve valid customers faster, reduce abandonment and increase overall productivity.

Increase approval rates

Verify a higher volume of legitimate interactions to promote customer acquisition and retention, prevent fake accounts and deter the abuse of loyalty programs.

Combat transaction fraud

Enhance fraud prevention and avoid lost revenue by strategically declining suspicious transactions while reducing friction for good customers during checkout, reducing the risk of chargebacks.

Our experts are ready to help you grow

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Approve good customers, authorize transactions faster and reduce fraud risk with our APIs and solutions.


Access our expansive and dynamic data via the platforms and solutions you already use, with no development needed.

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Trusted by over 2,000 companies worldwide

“Mastercard Identity was the missing cog in our fraud toolkit. By combining our internal data and tools, we have turbocharged our platform, making it a well-oiled machine. We have saved our major global airline clients tens of millions of dollars in costs they would otherwise incur without any solution like this in place, and our partnership is stronger than ever.”

– CEO and Founder of Status Match, Mark Ross-Smith
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Our Tech

The Identity Network

Harnessing the capabilities of data science and machine learning, Mastercard Identity solutions combine behavioral, personal and device data with global fraud insights. These comprehensive data analytics enable businesses worldwide to assess an identity, understand who’s behind it and their probability of fraud — from the first customer touchpoint.


Facilitating trust, driving growth and providing great customer experiences

Discover how mastering identity verification can transform your business in our study by Vanson Bourne, commissioned by Mastercard. Explore insights to understand how the power of proper identity technologies can prevent fraud, enhance customer experience and drive loyalty.

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Enhance the customer experience while combatting fraud across the client lifecycle

Download this report to explore the challenges posed by evolving consumer expectations and sophisticated fraud tactics, and discover practical solutions for counteracting them.